The Guide To The Marketing Technology Landscape
The marketing technology space continues to grow, and it's showing no signs of slowing down. In fact, marketing software spending is expected to grow to more than $32.3 billion by 2018. With the marketing technology industry in a constant state of fluidity, it is easy to get lost. This guide will help you find the right tools for your business.
In this guide you will learn how to:
• Navigate the marketing technology landscape;
• Incorporate emerging technologies into the stack; and
• Develop a marketing technology strategy.