Video Grabs The Spotlight To Boost Engagement At All Stages Of The Buyer's Journey

Interactive video, which has long been a staple for top-of-the-funnel engagement, is now taking a starring role at all stages of the customer lifecycle. B2B marketers are using video engagement metrics to gain insight into the buyer's journey and capture data on how content is resonating with prospects and customers.

Demand Gen Report's 2015 Content Preferences Survey revealed that a majority (91%) of B2B buyers prefer to consume interactive, visual content during the buying process. Also, respondents stated that they valued video content over formats such as E-books, webinars and infographics.

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