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Fueling The B2B Pipeline For Longevity

Fueling The B2B Pipeline For Longevity

We know that growing your pipeline is an essential part of your job — and Connected TV (CTV) can help. Not only is linear TV inaccessible to B2B advertisers, but TV ads haven’t been great at pushing people down the funnel. CTV has changed all that. Thanks to CTV, TV advertising can be used as a performance platform that drives…
50 Best Practices For Email Marketers

50 Best Practices For Email Marketers

Marketers’ use of email continues to increase year over year. But nowadays, email marketers are focused on increasing email effectiveness, boosting campaign performance and optimizing conversion rates. Plus, today’s customers expect relevant, personalized emails that addresses their needs in the moment. To master this balance, marketers need real-time data and intelligent analytics, as well as a thoughtful, human touch to…
The Comprehensive CTV Launch Checklist For B2B Advertisers

The Comprehensive CTV Launch Checklist For B2B Advertisers

Are you ready to experience the difference Connected TV (CTV) can make in your B2B advertising strategy? Don't let the complexity overwhelm you. The impact that CTV can have on your performance strategy is undeniable, and the time to start is now. To help you kickstart your CTV journey and make it a seamless experience, check out this step-by-step checklist.…
Your Guide To High-Performing B2B CTV Ads That Don’t Suck

Your Guide To High-Performing B2B CTV Ads That Don’t Suck

Quick: What’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical and — to be honest — kind of boring. But it doesn’t have to be this way. More B2B brands are taking advantage of the sight, sound and motion on the Connected TV (CTV) screen.…
How To Make CTV A Demand Gen Machine

How To Make CTV A Demand Gen Machine

TV has long been a brand awareness tool, and B2B brands have often found it mismatched with their needs. Instead, they've turned to performance-focused solutions such as paid search and social. Then Connected TV (CTV) entered the scene. As an advertising solution, not only did it offer measurable performance for the TV screen, it's proven to be a powerful demand…
From Office To WFH: What B2B Needs To Know About CTV Measurement

From Office To WFH: What B2B Needs To Know About CTV Measurement

The marketing mix has shifted, and B2B looks a little different these days: The TV screen is no longer solely a brand awareness play with limited access to data that makes it virtually off-limits to B2B brands. Connected TV (CTV) has enabled them to reach their target audiences with precision targeting and real-time measurement. The B2B target audience is also…
B2B Audiences: They Watch TV Just Like The Rest Of Us

B2B Audiences: They Watch TV Just Like The Rest Of Us

Connected TV (CTV) is a space that is still relatively open for B2B businesses like yours. By leveraging Connected TV as a performance channel, your B2B brand will have a leg up on the competition. Because of its precision targeting capabilities, CTV enables businesses to reach consumers in the comfort of their own homes, through a plethora of specific factors,…