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The Next Generation Of Intent: From Data To Actionable Insights

The Next Generation Of Intent: From Data To Actionable Insights

When in-person meetings and trade shows were the norm, restaurants, conference rooms and event halls were filled with natural conversations where salespeople learned about and responded to prospect and customer needs. Unfortunately, that's no longer the case, as Covid-19 largely eliminated in-person meetings. However, buyers still expect that same level of human-to-human (H2H) connection in the digital world, forcing companies…
How To Drive Revenue Through Events

How To Drive Revenue Through Events

At the end of the day, there's no secret sauce for driving event revenue; it's all about putting in the time and effort to build an always-on event strategy backed by valuable, trustworthy content. In this guide, you'll discover how to set your event up for success and measure that success in cold hard cash. It breaks down how to:…
7 Ways To Drive More Revenue With B2B Video Marketing

7 Ways To Drive More Revenue With B2B Video Marketing

B2B marketing is unquestionably digital-first, and video has quickly become the medium of choice to connect with and engage target audiences — it's no longer "nice to have;" it's a must-have NOW. Video holds unique power for marketers: It can connect with any audience and it's perfectly poised to deliver messages in a way that's difficult to replicate in any…
Partnerships As A Growth Channel: What The Fastest Growing SaaS Companies Have Already Figured Out

Partnerships As A Growth Channel: What The Fastest Growing SaaS Companies Have Already Figured Out

To drive greater awareness of their offerings, especially among undeclared or undetected prospects, B2B marketers are building and enabling far-reaching ecosystems of business partners — affiliates, ambassadors, referrers and resellers — to drive engagement with buyers, influence and/or refer clients and actually close deals. B2B marketers are implementing revenue-generating partner programs, in particular, from companies of all sizes. Equipped with…
9 Ways To Help Increase Attendance At Your Next Virtual Event

9 Ways To Help Increase Attendance At Your Next Virtual Event

As COVID-19 put a pause on in-person meetups, marketing events have gone virtual. Now more than ever, marketers are looking for ways to drive attendance and keep engagement high. There's one strategy that brings a personal element to attendees wherever they are: Food. Using meal vouchers can make any event feel special — and you only end up paying for…
Why ABM-i Is The Next Wave For B2B Companies

Why ABM-i Is The Next Wave For B2B Companies

Today, work and home life are converging due to the pandemic and a greater acceptance of remote work as a business practice. In addition, the same individual attention and personalized approach that people demand from the B2C companies they interact with as consumers is now being demanded from the B2B companies they engage with as business buyers. As we hunker…
Driving Self-Service Buying Experiences With Video

Driving Self-Service Buying Experiences With Video

We live in a fast-paced, digital world where everyone wants everything now. To meet this demand for instant gratification, organizations are turning to video content that delivers self-service buying experiences for prospects in all stages of their buyer's journey. Research shows that: 87% of B2B tech buyers want self-service options; Video is expected to make up 82% of all internet…