The B2B industry underwent a profound transformation marked by the convergence of digital advancements, changing customer expectations and a globalized business environment. As organizations grapple with these shifts, the imperative to enhance sales acceleration strategies has emerged as a key driver for sustainable growth and competitiveness. With 73% of B2B organizations actively investing in sales acceleration initiatives, they’re focusing on…

In an era where personalized content and brand differentiation are critical, corporate gifting remains a potent tool within the B2B marketing arsenal. As gifting evolves from alma mater-branded swag and company t-shirts, practitioners are navigating the complex landscape of corporate gifting to elevate brand perception and foster enduring client relationships. This report will examine the fusion of experiential marketing and…

A marketing strategy that operates on a jerry-rigged lead generation program is akin to a house of cards — it’s not a matter of if it falls apart; it’s a matter of when. After all, the success of both marketing and sales hinges upon the quality of the leads delivered. Yet research from Demand Gen Report (DGR) revealed that 82%…

When thinking back to 2023, some words that come to mind are volatile, rocky and uncertain. Despite delivering several blows to morale and budgets, high-level B2B marketing executives capitalized on the limited resources available in 2023 to keep their teams’ spirits high and continue delivering high-performing marketing campaigns. Now that we’ve entered a new year, marketing executives are preparing to…

Data is the backbone of all sales and marketing operations: Without first- and third-party insights, practitioners would be crafting campaigns and curating strategies on a wing and a prayer. Given the importance of data management, activation and quality, practitioners are renewing their focus on database strategies throughout 2024. In fact, 62% of respondents to the “2024 Database Strategies & Contact…