5 Steps To Setting Up An Organic Marketing Strategy
Organic marketing is key to generating unpaid content visits, and this infographic outlines the five steps needed to set up an organic marketing strategy.
Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
6 Social Media Marketing Predictions For 2024
As companies start focusing on their 2024 goals, they’re making sure they’re innovating their social media strategies. This infographic outlines the new practices practitioners will likelyleverage throughout the new year.
2023 State Of Sales Enablement: Pumping Up Pipeline Through Relationship-Building & AI Utilization
Modern sales reps are tasked with walking a tightrope between supplying self-service experiences and delivering personalized, perfectly timed outreach. Given B2B buyers’ increasing demands for highly targeted, multichannel experiences, the pressure’s on for sales to provide seamless transitions between each channel while maintaining relevance. As buyers engage across more channels and demand higher levels of personalization, this special report will…
The Comprehensive CTV Launch Checklist For B2B Advertisers
Are you ready to experience the difference Connected TV (CTV) can make in your B2B advertising strategy? Don't let the complexity overwhelm you. The impact that CTV can have on your performance strategy is undeniable, and the time to start is now. To help you kickstart your CTV journey and make it a seamless experience, check out this step-by-step checklist.…
Your Guide To High-Performing B2B CTV Ads That Don’t Suck
Quick: What’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical and — to be honest — kind of boring. But it doesn’t have to be this way. More B2B brands are taking advantage of the sight, sound and motion on the Connected TV (CTV) screen.…
Junk Leads: The Hidden Cost On Your Revenue Team & How To Overcome Them
Aired: November 30, 2023 @ 2 PM ET / 11 AM PT Junk leads have been a thorn in the side of marketers and sellers since the beginning of time, but now we can finally do something about it. Join Craig Rosenberg, Chief Platform Officer at Scale Venture Partners, and Amy Holtzman, CMO at CHEQ, as they discuss the tangible impact…
2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources
More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and for those who aren’t, 81% plan to adopt an ABM approach within the next year. Given the (soon-to-be) wider spread of ABM adoption, the “2023 ABM Benchmark Survey” revealed the nuances of each company’s account-based strategies. Specifically, practitioners’ views of their strategy’s success varied greatly,…
2023 State Of Database Quality & Accuracy: Tech Landscape, AI Positioning B2B Orgs For Stronger Data Assurance
Although the effectiveness of B2B marketing heavily relies on the quality and accuracy of the underlying databases used for targeting and outreach, just 29% of marketers are confident in the quality of their databases. According to the “2023 Database Quality & Accuracy Benchmark Survey,” the top reasons for that lack of confidence include working with old/outdated data, lack of time…
Problems Caused By Incorrect Business Information
According to a new survey, 62% of people won’t do business with a company that they found incorrect information online about—this infographic outlines the specific problems misinformation can cause.
Executives Are Embracing AI, But Many Feel Pressured To Move Quickly
Artificial intelligence (AI) is perhaps the fastest growing technology we’ve ever seen, and it’squickly cementing itself as an essential component of day-to-day business activities. This infographic outlines how executives really feel about the rise of AI.
The Top Generative AI Tools For B2B Marketers
Generative AI is quickly cementing itself as a staple of marketing strategies, due to its ability toautomate mundane tasks, brainstorm content, create graphics and more. This infographic highlights the 30 generative AI tools that will best assist B2B marketers.