Content Marketing

Uberflip CMO Randy Frisch Dishes On The Evolution (And Challenges) Of Content Experience

Conex: The Content Experience is one of my favorite events to attend to learn the latest in content marketing and experience best practices. The speakers and content are always top notch and I bring back so many great takeaways and action items to my marketing and editorial team.

August 22, 2019
Published in Blog
Written by Klaudia Tirico

Conex 2019: Enhancing Content Creation & Distribution Strategies To Cater To Modern Buyers

As buyer preferences continue to evolve towards efficiency, convenience and a need to binge, marketers must deliver on their expectations to keep their companies and products top of mind.

August 22, 2019
Written by Klaudia Tirico

6sense Joins Forces With Uberflip To Deliver Dynamic Content Experiences

6sense, an account-based orchestration platform, has partnered with Uberflip, a content experience platform, to provide joint customers with new levels of content personalization.

August 16, 2019
Written by Brianna Ruback

LinkedIn Launches New Engagement API For Deeper Audience Insights

LinkedIn has added an Audience Engagement category to its Partner Program that is positioned to help marketers refine their content strategy and deliver better ROI for LinkedIn ad campaigns and organic posts.

August 13, 2019
Written by Brianna Ruback

Augmented And Virtual Reality: The Latest Engagement Drivers In B2B Marketing

As digital marketing continues to evolve and change, the need to engage customers in unique ways becomes even more vital. While new tools and technology emerge seemingly every day, two trends are commanding the B2B world’s attention: augmented and virtual reality (AR and VR). In fact, according to a report…

August 7, 2019
Written by Brianna Ruback

PathFactory Names Helen Baptist As New COO

PathFactory, a content insights and activation platform, appointed Helen Baptist as its Chief Operating Officer. She will lead all customer-facing departments, such as sales, marketing and customer experience, and oversee the company’s expansion into Europe.

July 29, 2019
Written by Elise Schoening

Sales Gets Social: The Rising Tide Of Social Engagement Tools

In the early stages of launching my company Grapevine6, we met with all kinds of businesses to find a fit for our social engagement tool. One of those early conversations summed up the negative perception of social selling. The director of an inside sales team asked, “Why am I paying…

July 29, 2019
Written by Mike Orr, Grapevine6