Content Marketing

Expanded Roster Of Workshops, Case Studies And Networking Driving Growth Of B2BMX Event

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. 24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel…

February 5, 2020
Written by Kim Zimmermann

CoSchedule’s Suite Of Tools Aim To Organize Agile Marketing Activities

CoSchedule is a family of agile marketing tools that are designed to help organizations complete more work, deliver projects on time and keep the team happy. It aims to organize all marketing collateral in one place, empowering teams to speed up production cycles so they can get more done while…

Drumroll Please: 2020 Killer Content Awards Finalists Announced

We know that the content marketing landscape is more competitive than ever. It’s not just that there’s more content; it’s the fact that a lot of the content is exceptional. It’s relevant, compelling, even creative.

January 29, 2020
Published in Blog
Written by Alicia Esposito

Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to Arizona!” Full disclosure: prior to that, I was a beauty editor who covered Fashion Week, not large industry trade shows. To be…

January 14, 2020
Published in Blog
Written by Klaudia Tirico

Rock Content Acquires ScribbleLive, Forms Global Content Marketing Platform

Rock Content, a Brazilian-based content marketing solutions company, has acquired ScribbleLive, an interactive content and creative network company. The terms of the deal were not disclosed.

December 11, 2019
Written by Brian Anderson

Uberflip Acquires SnapApp To Bolster Demand Gen Capabilities

Uberflip, a cloud-based content experience platform, has acquired lead qualification platform SnapApp. Terms of the deal were not disclosed

December 4, 2019
Written by Brian Faussette

#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer experience no matter where they are in their journey. During Demand Gen Report’s 2019 Strategy & Planning Series, a variety of experts from companies such as Content4Demand, ON24 and Uberflip shared tactical tips and best…

November 14, 2019
Written by Klaudia Tirico