Content Strategies

#B2BMX Day 3 Recap: Unraveling The Marketer’s Paradox To Enter The B2B Content Renaissance

Content’s “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched on aspects of asset creation and experimentation. Ann Handley, Chief Content Officer of MarketingProfs, was no exception to the content discussion with her closing keynote, “Authentic At Scale: A New Model For…

February 29, 2024
Written by Kelly Lindenau

Conversica Advances AI Chat Function With Contextual Response Generation Solution

Conversica, Inc., a provider of conversational AI solutions, released its Contextual Response Generation solution to help deliver accurate, brand-specific conversations while also incorporating safeguards against unintended responses and AI hallucinations. According to the company, this marks the first enterprise chat offering that leverages GPT and retrieval-augmented generation (RAG) capabilities for…

February 12, 2024
Written by Kelly Lindenau

Demandbase Reveals AI-Powered Advertising Innovations

Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The innovations are designed to tap into the power of AI to offer more self-serve capabilities to users.

January 31, 2024
Written by Kelly Lindenau

Vendelux Aims To Streamline Event Marketing With AI-Powered Intelligence Platform

Vendelux is an AI-powered event intelligence platform designed for event marketers and event organizers. The platform hosts more than 160,000 global B2B events, providing users with powerful data-driven insights and an array of tools to optimize their event marketing budgets and ROI. Founded in 2021 by Alex Reynolds and Stefan…

Uberflip Reveals New C-Suite Appointments

Uberflip, a content engagement platform, announced Jeremy Schultz as the company's new CEO and Jonathan Cogan as Chief Revenue Officer (CRO). Schultz and Cogan seek to bring a refreshed strategic vision to Uberflip's next chapter with plans to steer the company toward continued success and growth.

November 29, 2023
Written by Kelly Lindenau

What’s Working In Conversational Marketing? Orgs Infusing AI Into Content & Messaging

As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has emerged as a potent tool. Conversational marketing, once a niche approach, has now become a cornerstone of successful B2B strategies, as 83% of customers said they would be more loyal to a brand that…

November 29, 2023
Written by Kelly Lindenau

AI-Powered Event Platform Vendelux Raises $14M In Series A Funding

Vendelux, an AI-powered event intelligence platform, raised $14 million in a Series A funding round led by FirstMark Capital with participation from additional investors. With the new capital, the Vendelux plans to expand its geographic footprint, enhance product development and acquire new customer segments.

November 27, 2023
Written by Kelly Lindenau