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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

RevLine Marketing Welcomes Mark Nachlis As Managing Director

RevLine Marketing Welcomes Mark Nachlis As Managing Director

RevLine Marketing, a provider of lead generation services, appointed its Co-founder Mark Nachlis as the new Managing Director. In his new role, Nachlis plans to steer the company toward new horizons and expand its services by utilizing generative AI while expanding programmatic solutions and CTV placement.
CallRail Labs Introduces 3 AI-Powered Solutions

CallRail Labs Introduces 3 AI-Powered Solutions

CallRail, an AI-powered lead intelligence platform, announced three new features from its innovation program, CallRail Labs, to help bolster marketing performance by automatically unlocking insights from phone calls.
New Calendly Routing Tool Aims To Streamline Lead Qualification

New Calendly Routing Tool Aims To Streamline Lead Qualification

Calendly is designed to help individuals, teams and organizations automate the meeting lifecycle by removing the back and forth with scheduling. Calendly’s cloud-based platform offers a new layer of the modern digital technology stack by connecting with critical tools to automate scheduling workflows, create a more delightful customer experience and…
Tray.io Reveals New Lead Lifecycle Management Solution

Tray.io Reveals New Lead Lifecycle Management Solution

Tray.io, a low-code automation and integration platform, released its new Lead Lifecycle Management function, which is designed to fix leaky lead funnels and recapture lost revenue. The new solution seeks to help RevOps teams break down interdepartmental silos, gain full visibility into the buyer journey and unlock revenue.
How LHP Grew Average Lead Value By 3X

How LHP Grew Average Lead Value By 3X

As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation industry for more than 20 years without relying on marketing. But when the pandemic put a halt on in-person interactions and direct sales efforts, the marketing team knew they needed to get…
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