Lead Nurturing

LinkedIn Expands Marketing Solutions With Lead Gen And Nurturing Product

LinkedIn has expanded its Marketing Solutions portfolio with the introduction of LinkedIn Lead Accelerator, a lead generation and nurturing product designed to connect companies to the right professionals with the right content as they make their way through the purchase decision process. This addition reflects the integration and enhancement of…

February 24, 2015
Written by Kim Ann Zimmermann, Senior Managing Editor

Business.com Adds Lead Expansion And Nurturing Services

Business.com announced the launch of LENS, the company’s lead expansion and nurturing service. With LENS, users are positioned to gain insight into how a target audience interacts with display advertising and email nurturing campaigns — enabling users to convert more quality leads into sales. The Lead Expansion and Nurturing product…

December 8, 2014
Written by Brian Anderson

Most B2B Marketers Are Adopting Sophisticated Lead Nurturing Tactics

While lead nurturing is becoming a bigger priority as of late, it is still a relatively new tactic for many B2B marketers. Preliminary results of Demand Gen Report’s Lead Nurturing Survey revealed that 38% of respondents so far have been developing lead nurturing campaigns for less than a year. Those…

September 10, 2014
Written by Brian Anderson

Marketers Refine Segmentation Strategies To Boost Lead Nurturing Success

B2B buyers rarely make a buying decision on the first touch. Marketers have incorporated lead nurturing initiatives into their marketing mix as a way to keep the brand top-of-mind among prospective buyers. However, they continue to struggle with keeping prospects engaged during prolonged buying cycles. More than half (58%) of…

August 20, 2014
Written by Brian Anderson, Associate Editor

Study: Three Out Of Four Marketers Looking To Improve Lead Nurturing

New data shows that three out of four marketers are looking to further optimize their nurturing strategies and 82% plan to increase spend on marketing technologies in the second half of 2014. Those were some of the key results of the annual State of B2B Lead Nurturing. The study, conducted…

ICON14: Tips For Personalizing Emails, Nurturing Leads

Many B2B marketers struggle to determine how many emails they should be sending. But with Forrester Research estimating that 838 billion marketing messages were sent in 2013, businesses also are tasked to send relevant, timely and compelling emails to stand out. “You want to take a look at how many…