Marketing Analytics

HG Data Announces Rebrand, Releases HG Insights Platform

HG Data, a technology intelligence provider, rebranded as HG Insights and launched a new HG Insights Platform designed to deliver technographic information to help marketers optimize their strategies and identify opportunities for revenue growth.

March 11, 2019
Written by Elise Schoening

DiscoverOrg Acquires NeverBounce To Enhance Data Platform With Email Verification Capabilities

DiscoverOrg, a B2B intelligence platform, acquired NeverBounce, an email verification and list cleansing services provider, for an undisclosed amount.

March 7, 2019
Written by Elise Schoening

Engagio Releases Engagement Minute Attribution Feature For Holistic Account Engagement Analysis

Engagio, an ABM software provider, unveiled a new feature to provide enhanced analytics for its DASH account-based attribution solution. The feature, Engagement Minute Attribution, aims to analyze how marketing and sales activities work together to drive account engagement.

March 6, 2019
Written by Elise Schoening

Trustpilot Raises $55 Million To Grow B2B Software Review Platform

Trustpilot, a B2B software and service review platform, secured $55 million in a Series E equity investment round. The funding was led by Sunley House Capital Management, with additional participation from Vitruvian Partners, Draper Esprit, Index Ventures, Northzone and Seed Capital.

Founded in 2007, Trustpilot now has more than…

March 5, 2019
Written by Elise Schoening

Optimove Unveils Streams For Campaign Performance Testing Insights

Optimove Streams aims to help marketers run controlled tests on multiple campaigns to determine which strategies are the most effective at meeting long-term business goals.

March 5, 2019
Written by Elise Schoening

True Influence Unveils DisplayBase For Unified Digital Media Advertising

True Influence, a B2B marketing and lead generation provider, released DisplayBase, a B2B media management solution designed to help users manage and optimize their display programs across all channels. The solution aims to enable users to create integrated digital media programs at scale and better understand how ad budget impacts…

March 1, 2019
Written by Elise Schoening

Industry Experts Close Out #B2BMX With Revenue Growth Strategies, Predictions For 2019 & Beyond

The 2019 B2B Marketing Exchange wrapped up with a closing panel wherein marketing practitioners from Pendo, Outreach and GE Digital shared their go-to-market strategies for measuring and accelerating revenue growth, and discussed new trends shaking up the industry. Hone In On ‘Desert Island Metrics’ B2B markers are increasingly expected to…

March 1, 2019
Written by Elise Schoening