Marketing Analytics

Forrester Launches New Research Portfolio To Improve Customer-Focused Strategies

Forrester unveiled a new customer-focused research product portfolio called Forrester Decisions, designed to help marketing, sales, CX and product management leaders and teams adopt customer-focused strategies that drive customer engagement and retention, revenue and employee workflows in a post-pandemic world.

May 4, 2021
Written by Michael Rodriguez

Demand Science Acquires Internal Results & Leadiro

Demand Science, a global buyer intelligence platform, acquired demand generation company Internal Results and sales enablement, intelligence and data enrichment platform Leadiro to help build on its strategy of providing enhanced B2B buyer intelligence products. The announcement follows Demand Science’s February acquisition of Tidings, an on-demand automated newsletter creation platform.

April 21, 2021
Written by Michael Rodriguez

SurveyMonkey Launches New Solutions For Improved Performance & Industry Insights

SurveyMonkey, provider of agile software solutions for customer experience, market research and survey feedback, released two Market Research solutions to help users monitor market shifts and fuel brand growth – Brand Tracker and Industry Tracker. The new solutions leverage artificial intelligence and machine-learning capabilities to help companies monitor brand and industry…

April 13, 2021
Written by Michael Rodriguez

Qualified Releases Next-Gen Conversational Sales & Marketing Platform

Qualified, a conversational sales and marketing platform, introduced Qualified X, a new tool designed to help sales teams identify important buyers on their website and provide users with the tools needed to engage prospects instantly.

April 13, 2021
Written by Kelly Lindenau

KickFire SPARK Tracks Website Traffic For Improved Account-Level Engagement & Attribution

The KickFire SPARK solution from KickFire allows users to create company watchlists that identify when target accounts visit their website to show real-time buying intent. The solution aims to help users better engage at the account-level and find out which campaigns are driving high-traffic value.

Salesforce Releases ABM Innovations To Further Identify Buyer Behaviors

Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts as Campaign Members. The new capabilities will enable companies to easily identify accounts with the strongest buying signals, allowing marketers to kick-start their ABM campaigns and drive more qualified pipeline growth.

March 17, 2021
Written by Kelly Lindenau

Alida CXM Provides Customer Feedback Insights To Improve CX

Alida offers a customer experience management (CXM) platform designed to help users gain customer and prospect insights that improve customer experiences (CX), reduce churn, streamline workflow processes and enable teams to take action.