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Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Marketing Automation Must Give Way To Marketing Orchestration

Marketing Automation Must Give Way To Marketing Orchestration

The sales and marketing industry has exploded over the past decades, prospering thanks to marketing automation tools, digital advertising and the widespread availability of data. While these tools all come with the promise of making marketers’ lives easier, what they actually deliver is the ability to intrude on individuals’ daily…
Invoca Secures $56M In Latest Funding Round

Invoca Secures $56M In Latest Funding Round

Invoca has raised $56 million in new capital, bringing the company's total financing to date to $116 million. The AI-powered call tracking and conversational analytics company plans to use the funding to accelerate product development and broaden its partners in digital advertising, marketing technology, CRM and affiliate marketing.
Source: Evergage

Evergage Releases New Data Warehouse Solution For Analysts

Evergage, a personalization and customer data platform, launched the Evergage Data Warehouse solution, which is designed to give business analysts access to the company’s unified customer and prospect data for building and analyzing segments and monitoring campaign performance.
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