Social & Mobile

Adobe Unveils New LinkedIn Integration, Extended Microsoft Partnership & More At Annual Summit

At its annual summit in Las Vegas, Adobe announced a new integration with LinkedIn, as well as a deeper partnership with Microsoft. The company stated that the partnerships with both companies better position B2B customers to deliver targeted account-based experiences to prospective buying teams.

March 27, 2019
Written by Brian Anderson

Leadspace For Ads Aims To Provide Persona-Level Targeting Solution

Leadspace, a B2B customer data platform, released Leadspace for Advertising, a new solution designed to generate highly targeted digital ad campaigns that boost awareness and enhance digital advertising ROI.

March 25, 2019
Written by Elise Schoening

Integration With Social, SMS & Other Channels Improving Relevance & Results From Email Campaigns

Despite predictions of its demise, email is not dead. In fact, it continues to be the top channel marketers use to drive demand, according to Demand Gen Report’s 2019 Demand Generation Benchmark Survey. More than half (54%) of respondents ranked email on top, with the company website (48%) and in-person…

March 5, 2019
Written by Klaudia Tirico

#B2BMX Keynote: Brian Fanzo Shares How To Get Inside The Mind Of The Digitally Plugged Generation

Millennials may get a bad reputation — lazy, entitled, attached to their phones and responsible for killing the napkin industry. But stereotypes aside, this generation is playing a greater role in the workforce and needs to be taken seriously.

March 1, 2019
Written by Klaudia Tirico

Sprout Social Raises $40.5M To Further Develop Social Media Software

Sprout Social, a social media management solutions provider, raised $40.5 million in a Series D funding round led by Goldman Sachs, Future Fund and New Enterprise Associates. The company said the new funds, which bring its total capital raised up to $103.5 million since 2010, will be used to drive…

December 19, 2018
Written by Elise Schoening

GDPR Aftershocks Show Big Impact On Contact Databases, Leading Marketers To Focus On Content Syndication, Inbound Strategies

The initial focus around the May 2018 GDPR deadline for most B2B organizations was what steps they need to take to be compliant. Now almost six months after the deadline many brands are seeing and feeling the effects on their database, with some seeing their usable contact lists dropping by…

December 5, 2018
Written by Brian Anderson

Channel Partners ‘Like’ Their Vendors’ Social Message Syndication Programs

Although the majority of channel partners disappoint brands they represent by taking a pass on many of the marketing support programs offered to them, participation in social media amplification appears to be on the rise.

November 28, 2018
Written by Terry Moffatt, Contributing Writer

Social & Mobile

Adobe Unveils New LinkedIn Integration, Extended Microsoft Partnership & More At Annual Summit

Leadspace For Ads Aims To Provide Persona-Level Targeting Solution

Integration With Social, SMS & Other Channels Improving Relevance & Results From Email Campaigns

#B2BMX Keynote: Brian Fanzo Shares How To Get Inside The Mind Of The Digitally Plugged Generation

Sprout Social Raises $40.5M To Further Develop Social Media Software

GDPR Aftershocks Show Big Impact On Contact Databases, Leading Marketers To Focus On Content Syndication, Inbound Strategies

Channel Partners ‘Like’ Their Vendors’ Social Message Syndication Programs

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