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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Do Emojis Work In B2B?

Do Emojis Work In B2B?

First there was direct-mail marketing, then came video and mobile marketing – and now we’re in the era of emojis. Emoji marketing isn’t just here, it’s here to stay. If you’ve already seen some emojis popping up in your inbox or taking over social channels, prepare to see even more.
Brandwatch Acquires BuzzSumo

Brandwatch Acquires BuzzSumo

Brandwatch, a social intelligence company, has announced it has acquired the popular content marketing and influencer identification platform BuzzSumo, bringing BuzzSumo’s technology to its global client base. Terms of the deal were not disclosed.
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