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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Harte-Hanks Reports Lower Revenue for 2011, Enhances B2B Marketing Service Offerings

After coming off a disappointing fourth quarter, Harte-Hanks executives say the company is poised for faster growth heading into 2012 – including a series of efforts that have expanded the company's position in the B2B marketing and demand generation space. For the fourth quarter, the company reported operating revenue of…
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Steve Gershik Joins SiriusDecisions As Vice President of Worldwide Marketing

B2B research and advisory firm SiriusDecisions today reported the appointment of Steve Gershik as Vice President of Marketing. News of the company addition comes on the heels of after another year of record growth for the firm. Gershik, an award-winning business marketer, will be assuming responsibility for SiriusDecisions' product marketing,…
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Manticore Technology Unveils New Version Of Marketing Automation Platform

Manticore Technology announced the release of Manticore Winter 2012, the latest version of its marketing automation platform. After finishing its sixth year serving the marketing automation category, with more than 150 customers using its platform, President Jeff Erramouspe described 2011 as a “low key” year, as the company focused primarily…
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Rainmaker Adds Cloud-Based Enhancements To B2B E-Commerce Solution

Rainmaker Systems yesterday announced the release of its cloud-based B2B e-Commerce solution, designed to help marketers drive increased online sales in a self-service fashion. The Rainmaker B2B e-Commerce suite is focused on several key features to empower users with more control of their e-Commerce environment. These new features include the…
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Pardot Winter 2012 Release Highlights Visual Tools For Campaign Building

Pardot today announced new product features as part of its Winter 2012 release, including an enhanced visual editor and form builder, designed to enable marketers to streamline the creation of lead management campaigns. "Many marketers today don't have an expert-level knowledge of web design, so we're always trying to make…
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