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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Optify Adds Email Marketing And Closed-Loop Response Tracking To Inbound Marketing Suite

Optify, a provider of inbound marketing software B2B marketers, recently announced the expansion of its inbound marketing solution, adding closed-loop email marketing to its suite. Email marketing is the first in a series of "middle-of-the-funnel" lead nurturing features part of the Optify platform. The integrated enhancements are focused on enabling…
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Marketing Experts Convene For ‘The Great Marketing Conversation Part 2’ Web Event Today

Back in January, four marketing thought leaders assembled as part of The Great Marketing Conversation. The panel included: • Ardath Albee – CEO, Marketing Interactions and Author of eMarketing Strategies for the Complex Sale (@ardath421) • Mike Volpe – Chief Marketing Officer, HubSpot (@mvolpe) • Robert Rose – Author and…
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Manticore Technology And Sales Engine International Announce Merger Agreement

The executive teams of Manticore Technology and Sales Engine International, a B2B integrated marketing and sales acceleration company, this week announced an agreement to merge the organizations. Effective May 31, 2012, Manticore and Sales Engine — partners and mutual clients since 2009 — have merged to form a new company…
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NetProspex Receives $7 Million in Funding to Power Further Expansion

NetProspex announced yesterday it received $7 million in Series B funding, led by information technology investment firm Edison Ventures, which had already invested $8.8 million in the company over the course of two rounds. NetProspex reported it will use the funds to increase sales, accelerate channel partner integrations and support…
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