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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Certify Data Systems Adopts Callidus LeadFormix For Marketing Automation

Callidus Software last week announced that it has closed an agreement with Certify Data Systems to adopt Callidus' LeadFormix marketing automation platform to manage and optimize the company's lead generation activities. Certify Data Systems is a San Jose, Calif. based healthcare information technology company. The company's products are designed to…
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Infusionsoft Unveils Major Update To Its Small-Business Sales And Marketing Suite

Sales and marketing software vendor Infusionsoft today announced a major update to its flagship software platform, including updates to its user interface, lead generation and scoring, and other capabilities. Infusionsoft is an integrated sales and marketing product designed specifically for small businesses. It includes a suite of CRM, email marketing,…
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LeadMaster Announces Enhanced Marketing Automation For Online Lead Management Solution

LeadMaster, a provider of web-based sales and marketing solutions, recently announced enhancements to its marketing automation platform. Available to LeadMaster resellers and consultants, the marketing automation platform is designed to enable users to automate marketing efforts, such as launching email campaigns, adding prospects to lead nurturing campaigns and reporting. Roswell,…
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ReachForce Launches Cloud-Based SmartForms Software For Lead Conversion Acceleration

ReachForce, a provider of cloud-based conversion acceleration software, today announced the launch of SmartForms, a real-time web site registration form solution designed to enhance and append registrant lead profiles. The solution leverages the company’s proprietary technology and a high quality business data set to help marketers optimize their marketing automation…
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Act-On Software Sets Record Growth in Q1 2012 With 350% Revenue Increase

Act-On Software recently announced record results for Q1 2012, with a 350% year-over-year revenue increase. Act-On acquired 246 new customers in Q1 2012 compared to 171 new customers added in Q4 2011. Act-On serves a variety of client verticals and industries, with key customers including Motorola, Progressive, IBM, AssociatedBank, InsideSales.com…
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Pardot Reports Strong Client Growth, New Product Features During Q1 2012

Pardot has joined a growing list of marketing automation software companies reporting solid growth numbers during the first quarter of 2012. The company, which focuses on the SMB marketing automation software solutions, reported 114 new clients during the quarter. The growth follows what the company called a record-breaking fourth quarter…
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Neolane Adds New Offer Management, Profiling Features To its Marketing Automation Solution

Marketing automation software vendor Neolane recently announced new features for Neolane Interaction, the company's real-time offer management solution. The new features are designed to provide a better experience for anonymous users and to provide better alignment for cross-channel marketing campaigns. Neolane Interaction combines a central offer catalog, business rules engine…
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