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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Gupshup Debuts Domain-Specific Generative AI LLMs

Enterprise conversational AI developer Gupshup introduced a set of large language models (LLMs) designed for specific business uses and industries. The new ACE LLMs leverage third-party foundation models, like Meta’s Llama 2 and OpenAI’s GPT-3.5 Turbo, to assist enterprise development of conversational generative AI.

Acquia DAM Bolsters Search, Share & Analytics Capabilities

Acquia, a digital experience platform, enhanced its digital asset management platform, Widen, and changed the name to Acquia DAM. The new capabilities include enhanced search, sharing and analytics designed to help teams maximize content across brands, regions, campaigns and personas.

Banzai Launches Certified Partner Program

Banzai.io, a marketing technology company that provides data-driven marketing and sales solutions, released its Certified Partner Program, which serves B2B agencies with an opportunity to grow their business via the Banzai platform.

Clari To Acquire Groove, Integrate Offerings

Clari, an AI-powered revenue platform, revealed that it’s acquiring Groove, a sales engagement suite, to create a complete revenue platform that seeks to execute all internal and external revenue workflows.

Stein IAS Announces Key Leadership Promotions

Stein IAS, a B2B marketing and advertising agency, promoted Craig Duxbury to Global President and Derek Stewart to Global Chief Operating Officer. These new appointments are in preparation for the agency’s next phase of growth, which includes offering its services on a global scale.
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