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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

BlueWhale Research Announces New Executive Hires

BlueWhale Research Announces New Executive Hires

BlueWhale Research, a provider of demand generation services for B2B technology organizations, expanded its senior leadership team by appointing John Connell as Chief Product Officer (CPO) and welcoming Kevin Flint to fill the newly created role of General Manager, Agencies & Media Partnerships.
SurveyMonkey Launches SurveyMonkey Forms

SurveyMonkey Launches SurveyMonkey Forms

SurveyMonkey, a provider of online surveys and forms, released SurveyMonkey Forms, which seek to enable ​​users to create professional forms in a single platform. The new solution features purpose-built templates, customizable form fields and third-party integrations, as well as data and workflow automation tools.
Demandbase Announces New Executive Hires

Demandbase Announces New Executive Hires

Demandbase, a go-to-market (GTM) company, hired Kelly Hopping as its new Chief Marketing Officer (CMO) and Michael Wilczak as Chief Strategy & Development Officer. Hopping succeeds Jon Miller, who’s transitioning into the role of Chief Evangelist at Demandbase while he lays the groundwork for his next venture as a startup CEO.
Channel99 Debuts Verification Pixel To Create More Campaign Transparency

Channel99 Debuts Verification Pixel To Create More Campaign Transparency

Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to help marketers understand how their programs are reaching, engaging and converting the accounts in their target markets. The pixel seeks to provide B2B marketers with a closed-loop view-through technology that can be…
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