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DGR TV

DGR TV is a periodic video podcast that covers the marketing automation and demand generation industries, and offers insights from leading executives on emerging strategies, innovative products and services, and recent news relevant to marketing and sales professionals. Subscribe to the feed to stay in touch!

Killer Content Showcase Series: Alex Schutte, Paycor

Killer Content Showcase Series: Alex Schutte, Paycor

During an interview with Demand Gen Report, Alex Schutte, Principal Digital Marketing Strategist at Paycor, shared a step-by-step process of how he and his team incorporated interactive content into their go-to-market strategy. Additionally, Shutte shared how to maximize the overall…
Technology Fueling The B2B Engagement Economy

Technology Fueling The B2B Engagement Economy

During an interview with Demand Gen Report, Marketo CEO Steve Lucas shares his thoughts on the company’s positioning in the B2B tech space, as well as how he sees the future of AI playing out to help marketers deliver the…
The Evolution Of ABM With #FlipMyFunnel

The Evolution Of ABM With #FlipMyFunnel

At the #FlipMyFunnel event in Boston on August 11, Demand Gen Report’s Andrew Gaffney and Terminus’ Co-founder & CMO Sangram Vajre met up to discuss how the event has grown over the past year. Vajre also discusses the growth of…
How To Leverage The Other ABM: Attention-Based Marketing

How To Leverage The Other ABM: Attention-Based Marketing

In an interview with Demand Gen Report, Elle Woulfe, VP of Marketing at LookBookHQ, shared takeaways from her session where she discussed how marketers must focus on retaining buyer attention and staying relevant to the finite list of accounts you…
The Art And Science Of Account-Based Marketing

The Art And Science Of Account-Based Marketing

In an interview with Demand Gen Report’s Andrew Gaffney, Vidyard CMO Tyler Lessard talks about how his company began targeting its top accounts to create account-based relationships using engaging video, personalization and a variety of other tactics and channels. Lessard…
How To Make ABM A Part Of Your Broader Marketing Mix

How To Make ABM A Part Of Your Broader Marketing Mix

In an interview with Demand Gen Report, Maria Pergolino, Senior VP of Marketing at Apttus, shares her company’s ABM journey and highlighted how her advocacy, brand and product programs come together with ABM to formulate a solid B2B marketing strategy.…
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