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E-books

Marketing Technology: The Road Ahead For 2013

Challenges, Opportunities and Key Priorities For B2B Marketers The Demand Gen Report editorial team recently spoke with more than a dozen leading visionaries to understand how marketing technology will evolve during 2013. The result is this E-book: A collection of essays that lay out a fascinating mix of predictions, opportunities and challenges for B2B marketers. Our expert All-Star team will…

Prove The Power of Content Marketing

Marketers are investing more in content, but that doesn’t mean sales departments are using it. In fact, according to research, 65% of sales teams use less than half of the content their marketing department produces. Download this new E-book from Demand Gen Report to learn how progressive companies are addressing this disconnect by closing the loop and creating the right…

Your Marketing Makeover

Refresh Your Marketing Strategies with Tactics that Get Noticed The explosion of digital channels has fundamentally changed the way buyers engage with solution providers. Yet, many marketers are still supporting their strategies with the same tools they used five to ten years ago.

Webinars: The Missing Link In Your Lead Generation Strategy

Today, 90% of B2B marketers use content marketing as the centerpiece to their content marketing strategies. But not all content is created equal: As more marketers invest in content marketing, many of them are struggling to engage with prospects and drive qualified leads. This eBook explains why webinars are the missing link between content marketing and lead generation. Learn why…

The RPM Readiness Guide Improve the way you measure marketing effectiveness

Marketers have historically focused on activity metrics such as open-rates and click-throughs to track campaign performance. However, this data is not relevant or relatable when it comes to reporting on your true value to the company. The RPM Readiness Guide will show you how to use Revenue Performance Management as the framework to improve marketing efficiencies and accelerate sales cycles.…

The Secrets Of Successful Lead Scoring: A How-To Guide For B2B Organizations

Most B2B organizations understand the basic premise of lead scoring. Yet most companies – including those that have already deployed a marketing automation system – still don't take advantage of lead scoring. What's holding them back? How can these companies turn lead scoring into a competitive advantage? Demand Gen Report recently partnered with DemandGen International to get answers to these…

Rewriting the Rules of Member Engagement

Social media provides powerful opportunities to send member engagement soaring, thanks to the natural connections arising out of posting, sharing, linking and “liking.” But in order to best take advantage of these new ways to develop a two-way dialogue with your members and boost their loyalty to the organization, you’ll need to develop a strong, clear strategy. Download this E-book…