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E-books

The Building Block Guide To Marketing Attribution

The Building Block Guide To Marketing Attribution

Although 87% of marketers say marketing measurement and reporting are growing priorities, many have not yet embraced attribution as a means to do this. This E-book provides a real-world view of how companies such as Smarsh and Kaltura are implementing and using attribution, with lessons on the challenges they faced and the steps they took to realize the benefits of…
The Savvy Marketer’s Guide To Personalized Demand Gen

The Savvy Marketer’s Guide To Personalized Demand Gen

Your demand generation strategy is only as good as the data that powers it. But not just any data, but contact and account data. This E-book explores how you can tackle demand gen the savvy way, using only the freshest, most up-to-date data to ensure your company's solution and/or service is top of mind, at the right time. Read on…
The Key Ingredient To Fueling FIRE Strategies In Sales & Marketing

The Key Ingredient To Fueling FIRE Strategies In Sales & Marketing

IAs modern marketing and sales teams focus on accounts, their buying groups and the individual needs of the people that make up these groups, they realize that they need the right data to fuel marketing and sales efforts. Ultimately, leveraging the FIRE methodology — an acronym for Fit, Intent, Recency and Engagement — can position B2B businesses to narrow down…
The Content Experience Report: 8 Data Science Insights You Can Use To Boost Content Engagement And Conversions

The Content Experience Report: 8 Data Science Insights You Can Use To Boost Content Engagement And Conversions

By combining quality content with a remarkable experience, marketers can drive engagement rates and boost results. The key components that impact the content experience are environment, structure and points of engagement. This report outlines eight ways marketers can enhance the content experience and move the needle for current and prospective customers. Key takeaways include: Placing content in more than one…
Breaking Down The 4 P’s Of A Successful Lead Follow Up

Breaking Down The 4 P’s Of A Successful Lead Follow Up

How companies follow up with inbound leads can drastically impact their sales funnel and ability to convert prospects into customers.This survey report evaluates the lead response efforts of 866 companies using the “4 P’s” of lead engagement as metrics for success, including: Promptness: Only 13% of all companies responded within the first five minutes of receiving an inquiry; Personalization: Over…
The Future Is Here: 8 Ways Artificial Intelligence Can Supercharge Marketing

The Future Is Here: 8 Ways Artificial Intelligence Can Supercharge Marketing

Artificial intelligence (AI) is quickly becoming a competitive advantage for companies that are using it to create personalized campaigns, provide buyers with relevant information and automate lead engagement. This E-book examines eight key areas where AI significantly impacts the way marketers work, including: Predictive analysis; Content marketing; Account-based marketing; Lead engagement; and Much more! 50% of marketing leaders are already…
How To Overcome The Pain Points Of Your CRM

How To Overcome The Pain Points Of Your CRM

Your CRM is only as good as the data in it, as data solves common pain points of marketing operations. If fueled by dirty data, your CRM becomes yet another obstacle hindering your team's success. Leveraging research and commentary from industry analysts, this E-book explores how your marketing team can produce top-notch CRM results by improving data quality in areas…