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Reports

What’s Working In Digital Experiences? Organizations Drive Engagement With Personalization, Emotion & Data

What’s Working In Digital Experiences? Organizations Drive Engagement With Personalization, Emotion & Data

As B2B buyers' expectations for digital experiences continues to rise, so will the bar for marketing teams to deliver exceptional experiences. To help B2B marketers push the limits of their digital experiences and diversify their offerings, this special report includes expert advice and real-world examples to help uncover: How marketers can go beyond superficial buyer personas to deliver emotive, impactful…
What’s Working In Channel Partner Incentives

What’s Working In Channel Partner Incentives

Despite being a mainstay of most channel partner programs, incentives are falling short of achieving desired results. According to a recent poll, fewer than 50% of vendors believe their incentive programs work. This special report will explain how to craft a well-rounded incentive program to ensure a better return on investments. Vendors must guarantee that their offers: Deliver mutually beneficial…
2022 State Of Direct Mail: Marketers Fold Direct Mail, Gifting Into Integrated, Omnichannel Campaigns, Automate Processes For Success

2022 State Of Direct Mail: Marketers Fold Direct Mail, Gifting Into Integrated, Omnichannel Campaigns, Automate Processes For Success

Direct mail is still a key channel to engage prospects, customers and even employees in the digital/hybrid age. It works to build customer loyalty, close deals faster and show client and employee appreciation across all stages of the buyer's journey. While direct mail has been hot for a few years, marketers are ramping up initiatives bring it into their omnichannel…
2022 State Of Growth Marketing: Data-Centric, Experimental Approaches Influence Engagement, Conversion & Retainment Of Prospects/Customers

2022 State Of Growth Marketing: Data-Centric, Experimental Approaches Influence Engagement, Conversion & Retainment Of Prospects/Customers

Modern growth marketers crave data to measure the impact of their outreach, identify and shore up weak points in their campaigns and promote their brand in creative ways. Growth marketing's data-centric, experimental approach results in countless opportunities for companies to refine how they engage, convert and retain customers. As brands use growth marketing to build and scale their customer base…
What’s Working In Paid/Earned Media In 2022: The Significance Of Social Media, Consumer-Generated Content & Convergence

What’s Working In Paid/Earned Media In 2022: The Significance Of Social Media, Consumer-Generated Content & Convergence

B2B marketers are focusing on a way to utilize both earned and paid media to develop a well-rounded marketing strategy. The goal of earned media is to gain third-party validation from media outlets to ultimately help increase awareness of your company and enhance its credibility while paid media comes with a price tag. Due to ever-shifting consumer demands, marketing strategies…