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What’s Working In Conversational Marketing: Using The Power Of AI & Virtual Selling Assistants To Create Seamless Buying Experiences, Strengthen ABM Campaigns

What’s Working In Conversational Marketing: Using The Power Of AI & Virtual Selling Assistants To Create Seamless Buying Experiences, Strengthen ABM Campaigns

In 2021, B2B buyers are taking more control over their buying journeys, demanding brands do more to allow for fully operational, self-service journeys. To fully realize this, B2B marketers are turning to conversational marketing to deliver highly relevant conversations that provide buyers with meaningful assistance and the resources for independent decision-making. Advancements in artificial intelligence (AI) have ushered in a…
2021 State Of Growth Marketing: Organizations Relying On Data, CX To Reconfigure Pricing, Identify Strongest Lead Gen Channels & Reduce Churn

2021 State Of Growth Marketing: Organizations Relying On Data, CX To Reconfigure Pricing, Identify Strongest Lead Gen Channels & Reduce Churn

To find marketing success in today's digital-first world, organizations must focus on analyzing available data and deploying omnichannel strategies to unify the brand and ensure growth, specifically in content creation, sales metrics and the overall customer experience. Growth marketing — also referred to by the less appealing term "growth hacking" — enhances the dynamics of demand generation by using data-driven…
2021 State Of Integrated Marketing: Data Optimization Becoming A Priority To Fuel Account-Based Experiences, Personalized Content & Cross-Channel Messaging

2021 State Of Integrated Marketing: Data Optimization Becoming A Priority To Fuel Account-Based Experiences, Personalized Content & Cross-Channel Messaging

With B2B buyers demanding more personalized interactions with brands that recognize them across channels, marketing teams are doubling down on integrated programs and strategies. As a result, more B2B organizations are stressing the need to have integrated data and messaging across traditional and new emerging channels. To address the influx of social, chat and other expanding channels, B2B organizations are…
What’s Working In Direct Mail: Building Deeper Connections & Personalizing Outreach With Multichannel Campaigns, Sustainable Elements & Charitable Components

What’s Working In Direct Mail: Building Deeper Connections & Personalizing Outreach With Multichannel Campaigns, Sustainable Elements & Charitable Components

Direct mail is the gift that keeps on giving — literally. With 68% of recipients indicating that receiving a "memorable" business gift strengthened their relationship with the sending business, direct mail remains an integral part of marketers' toolboxes. Direct mail is ubiquitous with modern marketing strategies, as it provides a tangible touchpoint for customers and prospects while also building deeper, more meaningful connections. However,…
2021 State Of Marketing Technology: B2B Orgs & Vendors Focus On Integrating Martech Solutions To Enhance Workflows, Automate Personalization Efforts & Augment Data-Based GTM Strategies

2021 State Of Marketing Technology: B2B Orgs & Vendors Focus On Integrating Martech Solutions To Enhance Workflows, Automate Personalization Efforts & Augment Data-Based GTM Strategies

As the B2B martech landscape continues to grow, the industry is no longer waiting around for a more consolidated landscape. B2B organizations are instead taking the initiative to build more heterogeneous tech stacks to manage their solutions. With many marketing organizations leveraging multiple tools simultaneously, organizations are searching for solutions that integrate with one another for more seamless implementation. As…
What’s Working In Digital Experiences: Marketers Turn To Customized “Live” Experiences, Chat, Podcasts & Other Creative Approaches To Engage Buyers

What’s Working In Digital Experiences: Marketers Turn To Customized “Live” Experiences, Chat, Podcasts & Other Creative Approaches To Engage Buyers

With B2C digital experiences continuing to raise the bar and Zoom fatigue setting in, many B2B organizations are looking for new ways to offset the drop in digital engagement while reducing their reliance on video calls. As a result, many organizations are experimenting with more intimate online experiences to engage their buyers, finding ways to personalize digital experiences for buyers…
2021 State of Virtual Events: Virtual Events Evolve Rapidly From Blockbuster Happenings To More Intimate Gatherings

2021 State of Virtual Events: Virtual Events Evolve Rapidly From Blockbuster Happenings To More Intimate Gatherings

With Covid-19 restrictions rolling back and millions of vaccines now available nationwide, marketers are eager to get back to business with some semblance of normal. However, this return to normalcy is somewhat paradoxical, because although the industry is growing restless behind its screens, work-related travel isn't high up on to-do lists. As such, virtual events will continue to be an…