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Reports

What’s Working In Direct Mail? Physical Sending Campaigns Are Entering The Virtual World For Increased Flexibility & Customization

What’s Working In Direct Mail? Physical Sending Campaigns Are Entering The Virtual World For Increased Flexibility & Customization

Although email is essential to successful marketing strategies, there's no question it's one of the most heavily trafficked, oversaturated channels. Due to its predisposition for content overload, B2B organizations are leveraging direct mail to incentivize further action with their brands. With 21% of marketers prioritizing direct mail initiatives in 2022 — a marked increase from 2021's 15% — the focus…
2022 State Of Lead Generation: Orgs Turn To Hybrid Channels, Credible Digital Engagements To Accelerate Lead Gen Efforts

2022 State Of Lead Generation: Orgs Turn To Hybrid Channels, Credible Digital Engagements To Accelerate Lead Gen Efforts

Lead generation blends the physical and digital worlds, even though it primarily operated in the latter for the past two years. However, as intermission ends and the curtain gently reopens on in-person gatherings, the world of lead gen is shifting once again and challenging marketers to cohesively target prospects across both in-person and digital channels. With 63% of marketers ranking…
What’s Working In Database Strategies: Orgs Rely On Data To Segment Audiences For Increased Relevance & Multichannel Targeting

What’s Working In Database Strategies: Orgs Rely On Data To Segment Audiences For Increased Relevance & Multichannel Targeting

While the following report will uncover what's working in database strategies, what's not working is outdated data and a lack of unification and analysis. With two-thirds (66%) of B2B marketers indicating their current database strategies need minor to significant improvement, organizations are well aware they need to create more advanced targeting strategies and better personalize content. To achieve those goals,…
2022 Demand Generation Benchmark Survey: Marketers Prioritizing Quality Over Quantity; Increasing Aggression Around Growth Initiatives

2022 Demand Generation Benchmark Survey: Marketers Prioritizing Quality Over Quantity; Increasing Aggression Around Growth Initiatives

As the light at the end of the Covid-19 pandemic tunnel keeps flickering, expectations for driving growth in 2022 are growing — bringing along a push for increased pipeline performance and accountability. Based on insights gathered from the "2022 Demand Generation Benchmark Survey," marketers are planning to ramp up the support for their demand gen programs. As teams focus on…
2022 Marketing Platform Guide: Experts Sound Off On The New Role Of Technology

2022 Marketing Platform Guide: Experts Sound Off On The New Role Of Technology

Over the past decade, marketing automation platforms (MAP) have become the center of most tech stacks and helped shape the behaviors and strategies of many B2B organizations. However, given the stronger emphasis on ABM programs and the shift toward more personalized segmented campaigns, the role and definition of marketing platforms has evolved.We reached out to some of the top thought…
What’s Working In Personalization? Marketers Rely On Relevancy To Drive Targeted Buying Experiences

What’s Working In Personalization? Marketers Rely On Relevancy To Drive Targeted Buying Experiences

Personalization is no longer a demand — it’s an expectation. With clear influences on the B2C side (see: Amazon’s recommended products and Netflix’s “up next” predictability), buyers are demanding relevant experiences that make them feel valued. It comes as no surprise, then, that about 1/3 of marketers recognized this change and enhanced their personalization strategies over the past year. This…
2021 State Of Intent Data: Marketers Create Intent Profiles, Curate Self-Service Buying Journeys & Nurture Buyers Post-Sale With First-Party Insights

2021 State Of Intent Data: Marketers Create Intent Profiles, Curate Self-Service Buying Journeys & Nurture Buyers Post-Sale With First-Party Insights

Every marketer wants to target the right prospects at the right time with the right information. The goal is to get in front of buyers as they research their next big investment before your competitors have a chance to drown out your message. What makes that possible? Intent data. The evolving buyer demands of the modern digital world are changing how…