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Web Seminars

A Look Behind The ABM Curtain: Crafting A Multichannel Hit

A Look Behind The ABM Curtain: Crafting A Multichannel Hit

The explosion of ABM is changing the way B2B brands approach customer acquisition and key account engagement In a May 24 webcast at 2 PM ET, Jessica Cross of RollWorks will share how the company built a successful campaign that synced messages with where prospects were in the sales funnel. During this webinar, you'll learn: Mapping four major sales stages;…
New Year, New Lead Nurture: How To Nurture Better In 2018

New Year, New Lead Nurture: How To Nurture Better In 2018

Are you tired of getting the same underwhelming results from your lead nurture programs? With 2018 fast approaching, there's no better time to set some lead nurture resolutions! The right nurture formula can have a huge impact on marketing outcomes. In fact, marketers that align content to the stages of a buyer's journey report seeing 73% higher average conversion rates…
The Myths & Realities Of AI In Marketing & Sales

The Myths & Realities Of AI In Marketing & Sales

How Companies Are Gaining A Competitive Edge With AI Powered Applications That Fuel Their Pipeline. (Reality #1: it's easier than it looks) During this webinar, we share exclusive new research and break down the perceptions and plans of leaders and laggards around using artificial intelligence to power their marketing efforts. We'll present real-world use cases highlighting how leaders are getting…
Channel Marketing Isn’t Just For The Enterprise

Channel Marketing Isn’t Just For The Enterprise

An Online Panel Discussion Highlighting How Companies Large And Small Are Positioning Their Partner Networks As An Extension Of Their Sales & Marketing Partner programs and networks may seem like an opportunity which smaller companies may not be able to leverage; however, partner networks enable cash-conscious SMB and mid-market companies to expand sales efforts with a limited sales and support…
Prepare for Marketing Automation: 5 Tips to Maximize ROI

Prepare for Marketing Automation: 5 Tips to Maximize ROI

Getting started with marketing automation may seem complicated, but with a little preparation, you'll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return. This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you…
The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance Marketing

The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance Marketing

The performance expectations for B2B marketers continue to climb. Supporting aggressive revenue growth, often on a tighter budget, and clearly measuring and demonstrating influence on pipeline, are just a few of the new realities for marketers. During this exclusive webinar, Demand Gen Report's Editorial Director, Andrew Gaffney, and Act-On's CEO, Andy MacMillan, will share key findings from the 2017 Demand…
Dramatically Increase Content Engagement With These Digital Publishing Tricks

Dramatically Increase Content Engagement With These Digital Publishing Tricks

The effectiveness of B2B content marketing is spiraling into the abyss – declining click-through rates, mountains of unused content and poor top-of-funnel conversion all demonstrate that current models of content distribution and engagement are broken. Why? Too many marketers claim success once that initial click is generated... but the goal of marketing is to educate, influence and qualify your buyer.…