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Metrics: The Key To Content Success At All Stages Of The Buying Cycle

With buyers being bombarded with more content than ever before, marketers need to create content that rises above the noise. Tracking key metrics can help gauge the overall effectiveness of content, as well as highlight key areas of focus for marketers to create an effective content mix.

Beyond Last Touch: Understanding Campaign Effectiveness

Understanding what drives customers to take action is critical to marketers' advertising investments. With a flood of available metrics along the path to purchase, advertisers must wade through data in an attempt to understand the metrics that truly matter.

Tools For Making Sales Methodologies Stick

 While more of the sales budget goes into training, most of the lessons that sales teams should retain go in one ear and out the other. Leveraging technology can drive short- and long-term results for your sales training and reinforcement.

Mobility Won’t Wait For Your Sales Force

Many businesses face hurdles when it comes to sales enablement due to the current limitations of their internal sales systems, according to recent research from MicroStrategy. Equipping your sales team with tablets and a powerful mobile sales enablement app can potentially address these issues, but many companies are wary of the overall investment, adoption speed and various other concerns.

Demand Generation: Getting The Results You Seek

Modern marketers are tasked with provide supporting metrics, filling up the pipeline with quality leads and ensuring ROI while maximizing budgets and resources. Many are turning to a marketing automation platform for support in handling the complete demand generation process.

Putting The Website At The Center Of The Buying Cycle

With the purchasing process in the B2B industry becoming increasingly complex, marketers need to find new ways to make positive impressions on potential customers before they interact with a sales person. And while content on company web sites helps to guide prospects through the buying cycle, many B2B web sites are unable to provide personalized content relevant to the potential…

Integrate Live Online Video Into Your Communications Strategy

The use of live online video as a business communications tool is expanding at an alarming rate, and early adopters will learn quickly that live online video has more capabilities than meets the eye. This executive brief highlights why 72% of business executives — according to a recent survey conducted by Wainhouse Research — prefer live online video to its…