COVID-19 Update
Subscribe

White Papers

B2B Marketers Focus On Content And Cadence To Boost Later-Stage Lead Nurturing

B2B Marketers Focus On Content And Cadence To Boost Later-Stage Lead Nurturing

Over the past several years, B2B marketers have been expanding the role of lead nurturing as a key element of their marketing initiatives. In Demand Gen Report’s 2014 Lead Nurturing Benchmarking Study, 71% of respondents reported that they are using lead nurturing as part of their demand generation activities, and another 19% plan to within the next 12 months. While…

Aligning The CEO And Marketing: Top 5 Reports The CEO Wants From Marketing

Revenue. It’s what drives a business and what drives a CEO. But, it isn’t always easy to connect-the-dots for him or her when it comes to marketing’s impact on the bottom line. By measuring and tracking marketing campaigns in the company’s CRM system, the proof will be there in the systems reporting. This white paper highlights the top five reports…

Guide To Removing Obstacles For Account-Based Marketing

With every new system a business tries, there is a set of obstacles to overcome. Research shows that 41% of companies say they are making account-based marketing a priority. That means more businesses than ever are faced with a variety of obstacles that can slow the success of going beyond net leads at the top of the sales funnel.

The Formula For Powering Up Marketing Campaigns

Video content is making waves in the B2B buying process. Studies show that more than half of B2B buyers view video content when researching a buying decision. This white paper dives into how live video ads can make a powerful impact on digital marketing initiatives, including: Why B2B buyers prefer engaging video content over its written counterparts;Best practices for programmatic…

The State Of Mobile Enablement

It's time for your sales team to go mobile! This report highlights research-based insights into if, and how well, sales reps are leveraging mobile technology to enhance productivity and overall effectiveness, including: Why only 23% of companies have deployed mobile technology, and why 82% don't plan to deploy them; How mobile technology can increase product launch success and overall adoption…

Video Without The Studio

Video content is everywhere you turn. But the challenge is capturing effective video content without busting the budget. This white paper outlines the strategies for producing affordable video content that leverages the knowledge of your subject matter experts.

The Video Marketing Handbook

B2B organizations are behaving more like media companies every day, creating video content that resonates and increases conversion rates. Download this handbook, and gain valuable insights into how video content can enhance your content marketing initiatives, including: Why 70% of B2B marketers claim video performs better than other content; The best way to formulate a video content strategy; and Best…