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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Six Strategies For Kicking Your CRM Into Overdrive

How to use high-test data to fuel B2B sales and boost CRM performance In the following white paper, we will highlight six strategies leading B2B organizations have implemented to improve the results of their marketing campaigns as well as the efficiency of their sales organizations: Cleaning House Freshening Up Drilling Deeper Segmenting Campaigns Making Smarter Sales Calls Reducing Inefficiencies

Spinning the Spend: Maximizing Control Over Budget Allocation

While marketers were already being asked to demonstrate the ROI of their investments, they are now being challenged to show their direct contribution top-line revenue. Given the increased scrutiny on revenue generation, marketers are quickly shifting their attention from impressions and leads to opportunities and closed deals. In this new paradigm, measurement is critical as marketers need to identify inefficiencies…

Buzz Building: 7 Steps to Social Media Marketing Success

Learn how to thrive in today’s social marketplace by creating compelling content, enabling fans to spread the word and monitoring social activity to gain deeper insights. Silverpop’s latest white paper offers 7 tactics for social media success. Download your copy today!

Reverse Engineering the Funnel: 3 Steps To Improve Pipeline Performance

High growth BtoB organizations are gaining a competitive edge by calculating exactly how their marketing investments will correlate to opportunities for the sales team and ultimately new revenue for the company. This white paper describes a new method for using historical data to develop a predictive model. Download Now.

The New Revenue Engine

Learn how leading B2B marketers are improving efficiency and effectiveness by building shared sales and marketing machines. Download “The New Revenue Engine” eBook for insights into best practices to:Ø Lower Customer Acquisition CostsØ Reduced Wasteful SpendingØ More Predictability in Sales Forecasts Ø Greater Pipeline Stability Download eBook.

A Roadmap to Seamless CRM Execution

Download this new eBook to learn how leading companies have increased sales by providing their sales force with information about customer trends, and also enhanced customer service by enabling the company to be more responsive to customer needs through the implementation or upgrade of customer management systems and processes. Download sample page here. The key areas covered in the paper…

Forrester Research: E-Signatures Q&A: Legalize It

Electronic signatures (e-signatures), with their roots in paperwork elimination initiatives, have been edging into greater prominence due to the greater regulatory, legal, and economic pressures that businesses in many industry verticals are feeling today. The need to shorten sales cycles and reduce turnaround times often runs headlong into the requirement to safeguard valuable transactions and the data associated with them.

Jump Start Your Marketing Automation Success

Your Marketing Automation Success Kit introduces you to the basics of marketing automation and includes information to help you find a solution that meets your specific marketing goals. You'll find handy checklists to help determine budgeting considerations, analyze your current lead generation strategy, and learn how marketing automation can take that plan to the next level. Download here.
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