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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

Clear Your Schedule And Enjoy #B2BMX From The Comfort Of Your Home

Your inbox is probably flooded with virtual event and webinar invitations now that in-person events are on hiatus. I’ve even had conversations with people who said “webinar fatigue” is a real thing, and I couldn’t agree more. However, on the bright side, these virtual events — when done right — are super helpful and provide a great source of inspiration as we navigate through this new reality we’re in.

Creating More Engaging Demand Gen Video Content

Video content is no longer a “nice to have” for businesses — it is essential. Videos are now replacing text and image-driven content across marketing campaigns. According to eMarketer, 30% of B2B marketers said that boosting sales and converting customers are among their top priorities when producing content. Demand gen…
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