Content Marketing

80% Of Marketers Drove Greater Audience Reach Via Virtual Events In 2020

According to research from event platform Bizzabo, 80% of marketers were able to reach wider audiences and increase their ROI by hosting virtual events. To succeed in the virtual event market, 72% of respondents have adopted engagement tools and platforms to improve their event quality and reach.

November 16, 2020
Written by Michael Rodriguez

Demandbase Debuts New ABM Platform Following Engagio Acquisition

ABM platform Demandbase has launched its newest solution Demandbase One, designed to help B2B revenue teams prioritize and engage target accounts across various channels for higher deal win-rates. The launch comes just a few months after Demandbase acquired Engagio, bringing two big ABM players together.

November 12, 2020
Written by Michael Rodriguez

B2B Marketing & Sales Practitioners Spark New Creativity At Virtual #B2BSMX Event

The second annual B2B Sales & Marketing Exchange, hosted by Demand Gen Report in partnership with Terminus and The Pedowitz Group, kicked off on Monday, Oct. 26 in a new medium. The now virtual experience may have felt different than last year’s inaugural (physical) event in Boston, but the goal…

October 28, 2020
Written by Klaudia Tirico

Sitecore Content Hub Aims To Help Manage Content Creation & Distribution

Sitecore, a customer experience management company, aims to support marketers’ strategy, planning, creation, management and collaboration efforts with version 3.4 of its SaaS platform, Sitecore Content Hub. The solution is designed to help organizations improve their internal content creation and distribution workflows in digital channels.

3 Ways To Create Effective Video Content For Buyer Engagement

Video content is on the rise in the current B2B world, with many marketers implementing videos into their buyer outreach strategies, ABM plays and more, to engage with buyers in the digital age. With this surge in video usage, it’s only natural that innovative or tech-savvy marketers would want to…

October 21, 2020
Written by Michael Rodriguez

Sendoso Updates Aim To Improve Gifting Capabilities For ABX Plays

Gifting platform Sendoso has expanded its platform with new features designed to help B2B marketers improve their ABM efforts through gifting to enhance their account-based everything (ABX) plays.

Alida To Launch Customer Experience Platform

Alida, a customer insights provider and formerly Vision Critical, has announced the upcoming launch of a new customer experience management (CXM) platform that is designed to help marketers uncover buyer insights, enhance global engagement and gain better feedback on their marketing efforts.

October 7, 2020
Written by Michael Rodriguez

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