Demand Generation

Using The Right Data To Beat Analysis Paralysis

The concept of data-driven marketing promotes the idea that more information leads to better results. But while data is certainly crucial to informing impactful marketing strategies in the digital age, focusing on the wrong numbers is deeply counterproductive. And with nearly 329 million terabytes of data being created every single…

January 26, 2024
Written by Kevin Green, Truent

Snowflake Appoints Brad Burns As Chief Communications Officer

Snowflake, a data cloud company, welcomed Brad Burns as its new Chief Communications Officer (CCO). In his role, he’ll be responsible for the company’s communications strategy as Snowflake continues to grow and scale.

January 25, 2024
Written by Kelly Lindenau

ON24 Unveils The Next Generation Of Its Intelligence Platform

ON24 launched the next generation of its intelligent engagement and webinar platform, which features AI-powered intelligence to help enterprises continuously engage audiences through hyper-personalized experiences.

January 24, 2024
Written by Kelly Lindenau

Vendelux Aims To Streamline Event Marketing With AI-Powered Intelligence Platform

Vendelux is an AI-powered event intelligence platform designed for event marketers and event organizers. The platform hosts more than 160,000 global B2B events, providing users with powerful data-driven insights and an array of tools to optimize their event marketing budgets and ROI. Founded in 2021 by Alex Reynolds and Stefan…

Intellimize Reveals AI Landing Pages Designed To Help Create Personalized Webpages

Intellimize, an AI-driven optimization platform, launched AI Landing Pages, a new capability designed to help marketers generate high-converting landing pages in seconds using generative AI. The new feature infuses AI into the recently released Landing Pages, which were created to personalize landing pages at scale.

January 23, 2024
Written by Kelly Lindenau

Cvent Acquires Jifflenow & iCapture To Expand Trade Show & Conference Offerings

Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of Cvent’s event marketing and management platform. These two acquisitions follow Cvent’s own acquisition by Blackstone, which was executed based upon a series of partnerships Cvent formed throughout 2022 and 2023.

January 17, 2024
Written by Kelly Lindenau

The Role Of Behavioral Targeting Signals In Direct Response Marketing

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search keywords or newsletter clicks. This is true because customer data-driven audiences and retargeting audiences are one in the same.

January 17, 2024
Written by Ezra Doty, Quorum