Demand Generation

Datamatics Business Solutions Welcomes Peter Murphy As CEO Of Lead Gen & Data Services

Datamatics Business Solutions, Inc., a provider of B2B data and demand generation solutions to Fortune 1000 clients, appointed former MRP CRO Peter Murphy as CEO – Lead Generation & Data Services. In his new role, Murphy will help drive business growth and global expansion.

October 3, 2023
Written by Kelly Lindenau

Agent3 Creates ‘Agent3 Group’ To Better Support Clients

Agent3, a B2B marketing consultancy, formed the Agent3 Group, which features three specialized business units: Oneninefive for demand generation, Agent3 for customer marketing and This Machine for customer journey creative.

October 2, 2023
Written by Kelly Lindenau

Canvs AI Secures $15M In Funding

Canvs AI, an insights platform built to unlock costumer and employee feedback, raised $15 million in a funding round led by Fulcrum Equity Partners with participation from other investors. The company plans to use the capital to accelerate product development and customer success and expand its go-to-market (GTM) initiatives.

September 29, 2023
Written by Kelly Lindenau

SurveyMonkey Launches SurveyMonkey Forms

SurveyMonkey, a provider of online surveys and forms, released SurveyMonkey Forms, which seek to enable users to create professional forms in a single platform. The new solution features purpose-built templates, customizable form fields and third-party integrations, as well as data and workflow automation tools.

September 28, 2023
Written by Kelly Lindenau

Madison Logic Enters The CTV Space Through ABM CTV Release

Madison Logic, a digital ABM platform, released ABM Connected TV (CTV), a new digital channel that seeks to harness the company's data-driven approach to more precisely target and surround buyers wherever they are.

September 26, 2023
Written by Kelly Lindenau

Demandbase Announces New Executive Hires

Demandbase, a go-to-market (GTM) company, hired Kelly Hopping as its new Chief Marketing Officer (CMO) and Michael Wilczak as Chief Strategy & Development Officer. Hopping succeeds Jon Miller, who’s transitioning into the role of Chief Evangelist at Demandbase while he lays the groundwork for his next venture as a startup CEO.