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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

AI-Powered Event Platform Vendelux Raises $14M In Series A Funding

AI-Powered Event Platform Vendelux Raises $14M In Series A Funding

Vendelux, an AI-powered event intelligence platform, raised $14 million in a Series A funding round led by FirstMark Capital with participation from additional investors. With the new capital, the Vendelux plans to expand its geographic footprint, enhance product development and acquire new customer segments.
OfferFit Secures $25M In Series B Funding

OfferFit Secures $25M In Series B Funding

OfferFit, an automated experimentation marketing technology company, secured $25 million in a Series B funding round led by Menlo Ventures with participation from additional investors. The company plans to use the funding to scale while also investing in product development.
Seedtag Launches ‘Contextual Audiences’ Tool For Targeted Advertising

Seedtag Launches ‘Contextual Audiences’ Tool For Targeted Advertising

Seedtag is a contextual advertising company that aims to create highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. The company’s contextual AI helps brands engage with costumers within their universe of interest on a cookie-free basis.
The #B2BMX Agenda Is Brewing: Here Is Your First Look

The #B2BMX Agenda Is Brewing: Here Is Your First Look

If you’re an avid reader, follower and subscriber to Demand Gen Report, you’ve probably already seen promotional emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. (coming this February 26-28, 2024). You also may have already gotten information about our Super Early Bird and Early Bird rates…
Stockpress Raises $1.8M In Seed Funding

Stockpress Raises $1.8M In Seed Funding

Stockpress, a file management platform, raised $1.8 million in seed funding, bringing its total capital raised to $2.5 million. The latest round was led by Argon Ventures with participation from other investors.
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