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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Swrve To Acquire Converser To Boost Mobile Marketing Engagement

Swrve, a provider of mobile marketing automation, plans to acquire Converser, a mobile engagement technology vendor. The combined platform is positioned to help marketers create, test, deploy and measure mobile app marketing campaigns as they currently do with email marketing campaigns, according to company officials. Marketo, Oracle Eloqua and Tableau…

Flowfinity Launches Mobile App Editor For B2B Marketers

Flowfinity, an enterprise mobile apps provider, announced the launch of its revamped app editor, designed to help B2B marketers create and maintain mobile apps. The product release also includes revision control, intended to ease app updates by allowing users to modify and test apps in a separate environment.

Swrve Reports 250% Annual Revenue Increase

Swrve, a mobile marketing automation provider, reported a 250% increase in revenue 250% over the first half of last year. The company also announced that it has over 750 million unique users. The company states that more than three billion transactions take place every day through the Swrve platform, a…

Salesforce Unveils New Social Studio Integrations

Salesforce.com unveiled the next generation of its Social Studio, incorporating tools and resources from the recent ExactTarget, Radian6 and Buddy Media acquisitions positioned to bring unified social engagement to the Salesforce Customer Success Platform. The new features, disclosed at an event in New York, are designed to help Salesforce customers…

Synthesio Updates Social Intelligence Platform

Synthesio, a social intelligence platform and social media monitoring tool, announced updates to its platform designed to simplify the process of implementing social media initiatives within B2B organizations. Synthesio also unveiled a new Command Center, positioned to provide unique ways to visualize and promote social data.

SlideShare Unveils Its First iOS App

SlideShare, LinkedIn’s presentation sharing platform, announced the availability of its iOS mobile application. The app was designed for the iPhone 6 and iPhone 6 Plus, and was built on Swift — the programming language for iOS and OS X. The app is positioned to deliver personalized content from roughly 15…
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