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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

5 Ways To Leverage Social Media For Lead Generation

5 Ways To Leverage Social Media For Lead Generation

Marketers agree that social media should play a part in shaping their company’s image. Yet, many struggle to see how they can leverage social media to generate qualified leads and ultimately boost revenues. Social media isn’t just another tool to round out your marketing strategy. It has become the most…
6 Tips For Creating Mobile-Friendly Content

6 Tips For Creating Mobile-Friendly Content

As more B2B buyers break free from their desktops when researching purchases, marketers need to make sure their websites are mobile-friendly. This infographic from Vertical Leap, a digital marketing agency, offers six steps to optimizing content for smartphones and tablets. [Click To Expand] Source: Vertical Leap
Salesforce Marketing Cloud Unveils Instagram Integration

Salesforce Marketing Cloud Unveils Instagram Integration

Salesforce launched its integration with Instagram, positioning marketers to engage with customers on Instagram across its suite of Marketing Cloud products. The tools involved in the integration are Social.com for managing and advertising campaigns, Active Audiences to sync CRM data for display ad campaigns, and Social Studio for social publishing,…
15 Mobile Stats For B2B Marketers

15 Mobile Stats For B2B Marketers

Mirroring their behavior as consumers, B2B buyers are turning to their smartphones and tablets more frequently for research. OpenView Venture Partners, a B2B software venture capital firm, compiled this infographic with information about how mobile use is impacting the B2B marketing landscape. [Click To Expand] Source: OpenView Venture Partners
Appboy Partners With Cheil To Improve Analytics, Personalization

Appboy Partners With Cheil To Improve Analytics, Personalization

Appboy, a CRM solution for mobile marketers, announced a partnership with Cheil Worldwide, a South Korea-based marketing solutions company. The alliance will extend Appboy’s mobile marketing automation and CRM platform to Cheil clients as well as provide Appboy users with advanced analytics capabilities. The partnership positions mobile marketers with personalization…
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