ON24 launched the next generation of its intelligent engagement and webinar platform, which features AI-powered intelligence to help enterprises continuously engage audiences through hyper-personalized experiences.
Vendelux is an AI-powered event intelligence platform designed for event marketers and event organizers. The platform hosts more than 160,000 global B2B events, providing users with powerful data-driven insights and an array of tools to optimize their event marketing budgets and ROI. Founded in 2021 by Alex Reynolds and Stefan Deeran, Vendelux is based in New York City and is backed by FirstMark Capital, Cervin Ventures, Tenacity Ventures and Tri-Valley Ventures, among others.
The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). This year’s event, which takes place in Scottsdale, Ariz., will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024.
Mixmax, a sales engagement platform, launched a new SMS feature that’s designed to help revenue teams better engage with their prospects and customers. According to the company, this feature can be used across the customer lifecycle to speed up communication and stand out with more personalized messages.
Regie.ai, an AI-powered prospecting platform, released Sales Auto-Pilot, a new feature that combines the power of generative AI with business and buyer data to help automate prospecting tasks continuously.
Intellimize, an AI-driven optimization platform, launched AI Landing Pages, a new capability designed to help marketers generate high-converting landing pages in seconds using generative AI. The new feature infuses AI into the recently released Landing Pages, which were created to personalize landing pages at scale.
Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of Cvent’s event marketing and management platform. These two acquisitions follow Cvent’s own acquisition by Blackstone, which was executed based upon a series of partnerships Cvent formed throughout 2022 and 2023.
The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search keywords or newsletter clicks. This is true because customer data-driven audiences and retargeting audiences are one in the same.
Litmus is designed to help marketers create, personalize, test, review and analyze every email send by providing a better way to build and test every outgoing message.
TechTarget, a provider of B2B technology purchase intent data and services, entered a definitive agreement to absorb Informa Tech’s digital businesses to create a global platform in B2B data and market access. The combined company — referred to as New TechTarget — will focus on helping vendors in enterprise technology and other markets accelerate revenue growth.
