The B2B sales world is moving forward at breakneck speed, and sellers are falling behind. A recent Gartner survey found that 83% of Chief Sales Officers (CSOs) and senior sales leaders believe their sellers are struggling to adapt to customer needs and expectations.
ProTexting, a mobile marketing solutions provider, introduced a seamless integration with customer engagement platform Twilio to help users connect any Twilio number to ProTexting's SMS marketing dashboard. The partnership was formed to help simplify the process of launching and managing SMS marketing campaigns.
Redactable, an AI-based redaction platform, generated $5.5 million in seed funding led by Gradient Ventures with participation from additional investors.
SOCi is a CoMarketing Cloud platform for multi-location enterprises that aims to empower businesses to automate and scale their marketing efforts across all locations and digital channels in a way that is brand directed, locally perfected and data connected. Using generative AI and machine learning, the SOCi Genius platform provides multi-location enterprises actionable insights and recommendations while automating their most important workflows at scale. With SOCi, businesses can strengthen their digital presence across local search and social pages while protecting their online reputation, driving improved customer engagement and market-leading results.
Seek AI, a developer of generative AI for data solutions, integrated its natural language to SQL (NL2SQL) technology into Prodigy, a cloud-based production data platform. Through the partnership, the companies hope to empower brand marketers with access to advanced data insights and intelligence for better decision-making.
Smartling, Inc., an AI-driven translation management platform, integrated with Iterable, an AI-powered customer communication platform, to combine Iterable's cross-channel marketing capabilities with Smartling's LanguageAI platform to help organizations deliver multilingual experiences with every interaction.
RevLine Marketing, a provider of lead generation services, appointed its Co-founder Mark Nachlis as the new Managing Director. In his new role, Nachlis plans to steer the company toward new horizons and expand its services by utilizing generative AI while expanding programmatic solutions and CTV placement.
In the age of data-driven marketing, agencies are constantly on the lookout for effective ways to reach and engage their target audiences. However, with the impending demise of third-party cookies and increasing concerns around privacy, agencies are facing a new challenge when it comes to audience data: According to Datonics study, 53% of respondents stated that they still rely on third-party cookies for their digital marketing campaigns. It's time to rethink the traditional approach of buying audience data an shift towards creating your own audiences.
Folloze, a no-code B2B buyer experience platform, released Folloze GeneratorAI, a content engine that seeks to enable marketers to create targeted and personalized campaign experiences at scale.
AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to deliver new tools to customers.
