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Software AG Unveils ‘Super iPaaS’ Category

Software AG aims to help companies create effortlessly connected experiences for their customers, employees and partners. Its enterprise-grade iPaaS integrates anything, anywhere, any way users want by bringing application, data, B2B, API and event integration together in the same generative AI-enabled platform.

Using The Power Of Marketing To Unlock Net Revenue Retention In Your Organization

1joeymcBlood, sweat, tears and a whole lot of financial investment is needed to win new logos in SaaS sales. While the cost of customer acquisition varies widely by industry, Gartner cites that “the median customer acquisition cost (CAC) among technology companies with less than $250 million in annual revenue is $27,000.” Top that with the fact that acquiring new customers has risen more than 50% in the last five years alone. While you need new customers to grow your company, acquisition is a pricey proposition and there is so much more to it.

OfferFit Secures $25M In Series B Funding

OfferFit, an automated experimentation marketing technology company, secured $25 million in a Series B funding round led by Menlo Ventures with participation from additional investors. The company plans to use the funding to scale while also investing in product development.

Seedtag Launches ‘Contextual Audiences’ Tool For Targeted Advertising

Seedtag is a contextual advertising company that aims to create highly impactful and engaging solutions for relevant premium visual content, powering targeting and returns for top publishers and the finest brands. The company’s contextual AI helps brands engage with costumers within their universe of interest on a cookie-free basis.

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