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White Papers

The Price Tag of the Anonymous Buyer

The Huge B2B Sales Opportunity You're Missing; Anonymous Website Visitors Research by DemandGen Report and SiriusDecisions shows that nearly 60% of B2B sales leads are now website-generated, with more than 40% of potential buyers doing "stealth" vendor evaluations, yet leaving barely a trace of their identity. This prospect anonymity -- a.k.a. "lead leakage" -- represents a vast sink hole in…

Emergence of the Social Delivery Platform New Social Media Strategies for White Paper Lead Gen

For the past 15 years there has been no innovation in the way white papers for business‐to‐business (B2B) sales lead generation have been delivered. The purpose of this paper is to introduce a revolutionary new way to place white papers at the center of social marketing programs for the purpose of lead generation—Programs that will generate more high quality leads…

The Distributed Marketing Frontier: Realizing the Dream of Truly “Glocal” Marketing

For large distributed marketing functions that support localized marketing efforts, managing brand consistency, communication, and customer engagement is an ongoing challenge. But, managing communication and brand compliance in this environment can be extremely challenging. There are often conflicting goals between corporate marketing and local entities, such as agents, branches, or field offices. Corporate marketing is tasked with developing a consistent…

Social Media and Marketing: Transitioning from Listening to Customer Engagement

The paper examines the common stages of social media adoption among B2C and B2B marketers, and presents best practices for what organizations should expect from social media going forward in terms of translating customer insight into marketing strategies that align with business goals. Since new channels, such as social media, tend to be disruptive, they require new rules of customer…

CMO Guide to Marketing ROI

There is no greater responsibility of the Chief Marketing Officer than managing marketing profitability and delivering the greatest return on investment (ROI) from marketing resources. Strategies and tactical plans must deliver current and future profit streams that keep the business healthy and growing. Capabilities to measure and manage marketing ROI are essential, but do not necessarily come easily. This white…

Don’t Buy Marketing Automation and Let It Collect Dust

7 Common Missteps That Slow The Success and Limit The Impact of Marketing Automation Systems In this white paper, DGR will outline 7 key areas companies must address in order to successfully integrate marketing automation tools and processes into their prospecting. In addition, the paper will present real-world accounts of recent implementations to highlight best practices, as well as the…

Making the Business Case for Marketing Software

Justifying new investments can be challenging in the current economic climate. However, because marketers are increasingly being challenged to demonstrate the ROI of their investments and impact on revenue, many forward-thinking companies have realized that now is the time to invest in marketing automation. This white paper presents insights into how marketers can drive improved effectiveness and response rates, higher…