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White Papers

Forrester Research: E-Signatures Q&A: Legalize It

Electronic signatures (e-signatures), with their roots in paperwork elimination initiatives, have been edging into greater prominence due to the greater regulatory, legal, and economic pressures that businesses in many industry verticals are feeling today. The need to shorten sales cycles and reduce turnaround times often runs headlong into the requirement to safeguard valuable transactions and the data associated with them.

Jump Start Your Marketing Automation Success

Your Marketing Automation Success Kit introduces you to the basics of marketing automation and includes information to help you find a solution that meets your specific marketing goals. You'll find handy checklists to help determine budgeting considerations, analyze your current lead generation strategy, and learn how marketing automation can take that plan to the next level. Download here.

B2B Marketing Optimization Secrets

In B2B marketing, the secret to getting the most out of your campaigns is to optimize continually — pre-click, post-click, and post-conversion. Download this white paper and learn how small changes can mean big differences to the success of marketing programs. Download here.

Bringing the Power of Marketing Automation To The Fortune 5,000,000

Many of the world’s largest corporations are now utilizing automation tools to analyze and track all of their online marketing activities. Contrary to popular belief, these tools are not limited to the Fortune 500 – download this complimentary white paper to learn how your company can take advantage of the same strategies that the top companies employ. Download Here.

10 Steps to Automate B2B Marketing

The following white paper covers 10 of the most important steps companies will need to master in order effectively automate their marketing. Each step represents a progression in the phased approach and includes quick checklists for nurturing, scoring and other key automation functions. Download Now.