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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

What’s Working In Demand Generation? Building Authentic Relationships With Quality Leads, Marketing Ops Investments

What’s Working In Demand Generation? Building Authentic Relationships With Quality Leads, Marketing Ops Investments

Successful demand generation is an increasingly elusive task for many B2B marketers, as they must balance multichannel engagement, self-service capabilities and tailored content with privacy restrictions and concerns. But these challenges haven't stopped marketers from innovating: They're now prioritizing quality over quantity and investing in marketing operations to build more authentic relationships with potential customers. Leveraging hot-off-the-press insights from Demand…
Content Curation: What Does It Mean?

Content Curation: What Does It Mean?

B2B buyers know the importance of creating their own assets, but they’re also tasked with curating content — but often don’t understand what ‘curation’ means. This infographic uncovers the meaning of content curation and its key benefits.
State Of Sales Acceleration: Demand For Customer Value Leads To Account Mapping & Uncovering Buying Intent

State Of Sales Acceleration: Demand For Customer Value Leads To Account Mapping & Uncovering Buying Intent

To accelerate sales in 2023, B2B companies must focus more on increasing customer value through storytelling, partnerships and data. Research has found that B2B buyers are between 57% and 70% through their buying journey before contacting sales, which heightens the need to reach prospects proactively and accurately through different mediums. With modern buyers craving more personalization and privacy, sales teams…
Most Popular Search Terms

Most Popular Search Terms

The first step in the B2B’s buyer journey is conducting anonymous research prior to connecting with a sales rep. To help organizations better connect with that unknown cohort, this infographic outlines the most common terms that folks use when searching for products to help business SEO-optimize their websites.
Reaching B2B Audiences In The World Of Hybrid Work

Reaching B2B Audiences In The World Of Hybrid Work

Aired On: March 23, 2023 @ 2 PM ET / 11 AM PT As a B2B marketer, are you still envisioning your target audience donning a suit and sitting behind a desk all day? In reality, the B2B audience is just like anyone else. They most likely have some kind of hybrid work environment, and they consume media at the same…
2023 Channel Partner Marketing Benchmark Survey: Program Budgets, Planning Slightly More Cautious Than Projected Gains In Partner Attributed Revenue

2023 Channel Partner Marketing Benchmark Survey: Program Budgets, Planning Slightly More Cautious Than Projected Gains In Partner Attributed Revenue

Facing an economy that may or may not have dodged a recession bullet, channel ecosystem professionals are somewhat confident that significant gains in partner-attributed revenue are possible. Almost 60% of respondents to the "2023 Channel Partner Marketing Benchmark Survey" anticipated that partner-generated revenue will climb more than 10% this year, while just under a quarter predicted gains of more than…
Jobs Of The Future

Jobs Of The Future

It’s no secret that the job market is clearly in turmoil amidst wide-spread tech layoffs and the great resignation. This infographic uncovers the changing work environment and what it means for organizations.
What’s Working In Database Strategies? Cleansing Data To Ensure Relevant Outreach

What’s Working In Database Strategies? Cleansing Data To Ensure Relevant Outreach

According to the "State of Marketing Automation 2022" survey, 38% of respondents cited improving data and decision-making as an important advantage of marketing automation, and 43% are focused on improving the customer experience. In other words, spammy, impersonal outreach doesn't cut it anymore. With desires to increase customer acquisition and bolster brand loyalty, marketers are adding as many new contacts…
Microlearning Is The Future Of Workplace Training

Microlearning Is The Future Of Workplace Training

Microlearning is a technology-based or -enhanced form of training that seeks to break down complex topics into more bite-sized, easy-to-consume units. This infographic breaks down the principles of microlearning to help organizations leverage the strategy in their internal training.
State Of Full-Funnel Demand Generation: Leveraging Tech & Data To Humanize Lead Engagement

State Of Full-Funnel Demand Generation: Leveraging Tech & Data To Humanize Lead Engagement

With 61% of marketers ranking lead generation as their No. 1 challenge, marketing teams must reinvent their strategies to better reach potential buyers. The good news is there are more opportunities for creative solutions and pioneering approaches than ever before. This report will highlight the most effective ways to drive leads and re-engage past customers, featuring insights from leading industry…
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