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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

How Generative AI Is Changing Marketing

The marketing landscape is continuously evolving, and businesses need to stay ahead of the curve to remain successful. Generative AI is one of the most groundbreaking advancements in recent years, and this infographic highlights exactly how the AI is influencing modern marketing — and why/how practitioners should leverage it.
Four Ways to Unlock Real Revenue Growth with (More) Buying Signals

Four Ways to Unlock Real Revenue Growth with (More) Buying Signals

Aired On: May 18, 2023 @ 2 PM ET / 11 AM PT Chances are, if you’re relying on form fills alone to hit MQL or revenue targets — you’re slipping behind. Add the tight competitive market thanks to economic shifts, and you’re probably looking for any untapped buyers you can find. The good news? Marketers have access to more signals…
What’s Working In Content Distribution & Engagement? Delivering Engaging, Thoughtful Content That Speaks To Prospects

What’s Working In Content Distribution & Engagement? Delivering Engaging, Thoughtful Content That Speaks To Prospects

B2B marketers are searching for ways to improve the buyer experience and better connect with key decision makers, and a well-executed content strategy is proving most effective in converting content consumption into leads and purchases. In fact, recent research from the Content Marketing Institute found that 71% of content marketers believe content marketing has become more important for their business.…
From Office To WFH: What B2B Needs To Know About CTV Measurement

From Office To WFH: What B2B Needs To Know About CTV Measurement

The marketing mix has shifted, and B2B looks a little different these days: The TV screen is no longer solely a brand awareness play with limited access to data that makes it virtually off-limits to B2B brands. Connected TV (CTV) has enabled them to reach their target audiences with precision targeting and real-time measurement. The B2B target audience is also…
24 Dos & Don’ts Of Social Media

24 Dos & Don’ts Of Social Media

According to the "2023 Demand Generation Benchmark Survey," 45% of marketers will invest in their social media strategies throughout 2023. This infographic shares 24 dos and don'ts of social media so practitioners can maximize and refine their existing strategies.
State Of Artificial Intelligence: With AI In Its Infancy, B2B Orgs Begin To Prioritize Early Adoption

State Of Artificial Intelligence: With AI In Its Infancy, B2B Orgs Begin To Prioritize Early Adoption

Artificial intelligence (AI) is reshaping the B2B industry due to its uncanny ability to automate human-like outreach by analyzing behavioral data and intent signals. Although AI's potential is high, the technology is still in its relative infancy: Only 6% of C-suite practitioners adopted AI-powered solutions across their business, even though 95% believe their organization would benefit from embedding AI into…
The Operations & Processes Survey Report

The Operations & Processes Survey Report

All too often, a stellar marketing team finds itself handicapped by an inefficient tech stack. Without the right platforms in place, B2B teams must wade through dirty data and siloed processes — turning their quest to identify, engage, and convert prospective buyers into an arduous, time-consuming task. It's not surprising, then, that 52% of people who responded to the Operations…
B2B Audiences: They Watch TV Just Like The Rest Of Us

B2B Audiences: They Watch TV Just Like The Rest Of Us

Connected TV (CTV) is a space that is still relatively open for B2B businesses like yours. By leveraging Connected TV as a performance channel, your B2B brand will have a leg up on the competition. Because of its precision targeting capabilities, CTV enables businesses to reach consumers in the comfort of their own homes, through a plethora of specific factors,…
How To Make An Infographic In 5 Steps

How To Make An Infographic In 5 Steps

Infographics are designed to break down complex topics in a visually pleasing manner — but the infographic creation process is complex. This infographic outlines a "beginner friendly" guide to creating an infographic. (Did we say infographic enough for you?)
2023 State Of Omnichannel Marketing: Harnessing The Power Of Data & Technology To Optimize Lead & Sales Growth

2023 State Of Omnichannel Marketing: Harnessing The Power Of Data & Technology To Optimize Lead & Sales Growth

As businesses increasingly rely on digital marketing and technology to reach their audiences, omnichannel marketing strategies are constantly evolving. With high expectations from leadership teams, marketers are focusing on augmenting their omnichannel marketing strategies to provide cohesive brand experiences across multiple channels. More importantly, organizations are leveraging existing strategies to boost effectiveness and streamline efficiency amid economic uncertainty. But properly…
10 Email A/B Testing Best Practices

10 Email A/B Testing Best Practices

To improve your email campaigns in a repeatable way — and drive more engagement, generate new sales and achieve a higher ROI — marketers need to optimize their campaigns through A/B testing. This infographic lays out 10 best practices to start A/B testing campaigns.
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