COVID-19 Update
Subscribe

Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2023 State Of B2B Sales Technology: Buyer & Practitioner Demands For Diversity, Modernization Guiding B2B Sales Tech Evolution

2023 State Of B2B Sales Technology: Buyer & Practitioner Demands For Diversity, Modernization Guiding B2B Sales Tech Evolution

The B2B sales technology landscape is continually evolving, driven by advancements in digitaltransformation and the ever-increasing demand for efficient and effective sales. In fact, LinkedInresearch found that 76% of sales professionals cite sales technology as “critical” or “extremely critical” to closing deals. With that in mind, it’s imperative that B2B practitioners ensure their sales technology is diverse, competitive and modernized.…
The Pros & Cons Of Using Humor In Marketing

The Pros & Cons Of Using Humor In Marketing

In the world of dry marketing content, infusing humor into assets helps stand out and build stronger connections with target recipients. However, there are pros and cons to using humor in marketing, and this infographic outlines them.
To Boldly Go Where Demand Is: Engaging B2B On Connected TV

To Boldly Go Where Demand Is: Engaging B2B On Connected TV

Aired On: August 17, 2023 @ 2 PM ET / 11 AM PT What’s one thing Trekkies and B2B marketers have in common? They both love data. And while marketers don’t need to know deep-cut trivia on the USS Enterprise’s favorite android, they certainly want stone cold stats and insights on B2B marketing. Here’s a freebie: 90% of B2B buyers will…
AI In The Fast Lane

AI In The Fast Lane

Aired On: September 6, 2023 @ 2 PM ET / 11 AM PT Join us for an electrifying webinar hosted by industry experts Jay Baer and Justin Keller. This session, titled "AI In The Fast Lane", is aimed at all forward-thinking marketers looking to rev up their strategies, exceed customer expectations and confidently navigate the fast-paced world of marketing. Jay and…
State Of GTM Strategies: AI-Augmented Content, Tech Helping B2B Orgs Put Customers First

State Of GTM Strategies: AI-Augmented Content, Tech Helping B2B Orgs Put Customers First

As we enter the second half of 2023, it’s evident that customer-centricity will remain crucial in B2B go-to-market (GTM) strategies. Companies realize that delivering exceptional customer experiences is vital for success — and it’s something they must prioritize to stay competitive. According to a recent study by McKinsey, successful GTM strategies focus on genuinely understanding customers and tailoring offerings to…
How Does Content Marketing Build Brand Loyalty?

How Does Content Marketing Build Brand Loyalty?

Brand loyalty is essential to long term success, and content is a key factor to generate that support. This infographic highlights the role content marketing plays to maintain customer relationships and boost the efforts that generate the most results.
2023 State Of Growth Marketing: Orgs Focusing On AI & Data To Improve Efficiency & Increase Customer-Centricity

2023 State Of Growth Marketing: Orgs Focusing On AI & Data To Improve Efficiency & Increase Customer-Centricity

Given the recent innovations in B2B, traditional marketing strategies are no longer up to snuff. With 83% of B2B buyers indicating that personalized content enhances their purchasing experiences, the industry is rapidly shifting toward hyper-personalized marketing strategies and customer-centric approaches. This places the onus on growth marketing, as practitioners must devise new and efficient ways of reaching their ideal customers.…
What Do You Need To Recruit & Retain Gen Z?

What Do You Need To Recruit & Retain Gen Z?

It’s estimated that Gen Z will make up almost one-third of the workforce by 2030, which means companies need to understand their preferences. This infographic highlights the strategies needed to recruit and retain Gen Z talent.
B2B Buyer’s Survey: Economic Uncertainties Renew Buyers’ Focus On Price & Functionality

B2B Buyer’s Survey: Economic Uncertainties Renew Buyers’ Focus On Price & Functionality

Despite all the turbulence taking place in the B2B industry, the one constant is practitioners' needs to buy new products, technologies and solutions. As buyers navigate through a stormy economy, the "2023 B2B Buyer's Behavior Survey" found that the two biggest factors practitioners are dealing with operate in direct contrast to each other. While most respondents (31%) indicated that they…
Subscribe to this RSS feed