Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to power hyper-personalized, highly targeted campaigns. These data sources are crucial in de-anonymizing stealth buyers, who prefer to research solutions and platforms independently before reaching out to a sales rep. Factor in the impending privacy regulations that are set to change the way organizations can collect…

As the digital landscape expands, B2B marketers are leveraging the power of audio and video (A/V) content to forge deeper connections, cultivate brand loyalty and drive unprecedented growth. In fact, 89% of marketers plan to increase their audio content utilization in the coming year, while 70% consider video the most effective medium for conversions. Embracing the dynamic A/V duo empowers…

Lead nurturing is an intricate puzzle that’s compounded every day by a series of outside influences. As organizations walk the tightrope of mass layoffs and tightening budgets, it’s clear that effectively nurturing leads is becoming more challenging. As indicated in the “2023 Lead Nurturing Benchmark Survey,” 43% of marketers believed their lead nurturing strategies needed improvement, while only 31% rated…

B2B buyers are five times more likely to engage with content than traditional sales outreach, but an oversaturated landscape makes creating engaging and unique content easier said than done. Luckily, the latest advancements in AI — specifically, generative AI — are helping marketers streamline content creation and curate highly relevant assets quicker. This special report will explore the content preferences…