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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Allego Welcomes Heather Moses As CMO

Allego Welcomes Heather Moses As CMO

Allego, a sales enablement platform, hired Heather Moses as its Chief Marketing Officer (CMO). Moses will work alongside Allego’s marketing team to continue building brand awareness and help scale the company.
6 B2B Tech Freemium Offerings Marketers Need To Know

6 B2B Tech Freemium Offerings Marketers Need To Know

Freemium — a business model that offers basic features at no cost and charges users extra to access the entire platform — is widely known in consumer tech and streaming services, as brands such as Zoom, Slack, SurveyMonkey and more offer basic plans at no cost to users. Freemium offerings are a lead gen superstar, serving as a framework to introduce users to an unfamiliar brand and enabling them to learn the…
ON24 Elite Explore Aims To Help Customize Webinar Experiences

ON24 Elite Explore Aims To Help Customize Webinar Experiences

ON24 is a digital engagement platform designed to enable companies to digitally transform their sales and marketing by providing a single digital engagement platform for several go-to-market functions across the enterprise, from demand generation to customer marketing to partner enablement.
Are Events The New Offices?

Are Events The New Offices?

There’s a clear preference for remote work: In a one year span, the number of people primarily working from home tripled from just below 6% (roughly 9 million people) to almost 18% (27.6 million), according to a 2021 American Community Survey. And that’s not even factoring in the 52% of workers who want to work remote, either.
Hotjar Welcomes 3 New Executives

Hotjar Welcomes 3 New Executives

Hotjar, a product experience insights platform, hired Celine Maher as Chief Revenue Officer (CRO), Mattia Santin as Chief Marketing Officer (CMO) and Marta Abalos as VP of People & Culture. The executives’ appointments seek to fuel Hotjar’s continued growth to help drive customer empathy with qualitative and quantitative analytics. 
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