Quick Scoop: Validity released a new integration with Zapier, which seeks to strengthen the contact verification offerings within its BriteVerify for Salesforce app. Through the enhancements, Validity users can connect to thousands of apps to verify email addresses, phone numbers and mailing addresses.

With rising interest rates, bank failures and more economic headwinds looming, the biggest challenges B2B marketers are up against include headcount cuts (40%), increasing growth targets (39%) and budget cuts (38%), according to Integrate’s new “2023 State Of Marketing Budgets” report. But despite these challenges, 72% said their marketing team will…

Customers have opened more than 12 billion marketing emails in 2022 — and email send volume worldwide is expected to hit more than 347 billion by the end of 2023.The channel has never been more important for businesses, topping marketers’ lists and beating out paid search, organic search and social…