Demand Generation

How To Create & Enhance Your Growth Engine Through M&A

2023 data tells us that 63% of organizations are preparing for a merger or acquisition deal this year and, in a fragmented B2B market, this trend seems likely to continue for years to come.

July 18, 2023
Written by Christie Johansen-Pinney, The Marketing Practice

B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals

Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent data as evidence that the prospect is ready to buy, only to realize intent data alone is insufficient proof. Precision is everything: Targeting the wrong prospects due to misleading (or incomplete) intent…

July 14, 2023
Written by Leena Joshi, CloseFactor

New Calendly Routing Tool Aims To Streamline Lead Qualification

Calendly is designed to help individuals, teams and organizations automate the meeting lifecycle by removing the back and forth with scheduling. Calendly’s cloud-based platform offers a new layer of the modern digital technology stack by connecting with critical tools to automate scheduling workflows, create a more delightful customer experience and…

ZoomInfo Partners With Databricks To Help Deliver Comprehensive Data To Customers

ZoomInfo, a go-to-market (GTM) platform, teamed up with Databricks, a data and AI company, to deliver ZoomInfo’s B2B data directly to customers in the Databricks Marketplace.

July 7, 2023
Written by Kelly Lindenau

It's Time To Fall In Love With The Middle Of The Funnel

As marketers, we’re often trained to love all parts of the funnel equally. And in a frothy, “hyper-growth” market, many teams found that a high-enough percentage of top-of-funnel prospects were “ready to buy.” This means they didn’t pay too much attention to mid-funnel signals — they just needed to get…

July 7, 2023
Written by Kevin Tate, Clearbit

Gupshup Welcomes New SVP Of Global Sales

Gupshup, a global conversational engagement platform, hired Mike Donohue as SVP of Global Sales. He will be responsible for driving the company's overall sales strategy and execution, including:

June 27, 2023
Written by Klaudia Tirico

Covideo’s Video Messaging Platform Aims To Fuel Personalization & Personal Connections

Covideo is a market leader in video messaging, used by thousands of businesses worldwide. According to the company, Covideo was among the first providers of video email when it was founded in 2004.